Articles on General Topics

Why Your Brands Tonality Is Its Soul    By: TDF
Which was the last blog of ours that you read? Maybe this is your first. I hope not. But if you take a glance through our past work. And think “sarcasm is strong with this one”. I would not blame you. After all, sarcasm is the new black. Kidding. It's who we are. It's our brand tonality. In other words, we keep it real. That's going to either make you like us. Or it's going to make sure your frustration is evident in the comment sections. Every brand that has ever existed. When they were created, underwent the process of finding who they are. Or I hope they did. This usually means going to a brand manager or brand custodian. With questions about brand personality, brand behavior, and how the brand will be seen by the customers.(read entire article)(posted on: 2023-09-18)
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What Is Brand Audit And Why Do You Need One?    By: TDF
As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target audience and to the world at large. You may even have hired the best advertising agency you can afford. But how do you know if the audiences are seeing your brand the way you want them to? How do you know if your way of projecting your brand is the right way? Enter Brand Audit. What is a brand audit? A brand audit is a process of determining how well your brand communication meets the goals you have set for your business.(read entire article)(posted on: 2023-09-18)
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Questions That Will Help You Find The Best Digital Marketing Agency    By: TDF
Everybody wants to do digital marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset. If you need a digital marketing agency but do not know, where and how to find it, read on. CEOs, Marketing Heads, Brand Managers, Founders, and other top leaders in charge of businesses, in India at least, tend to be very agency-savvy. But the agency type they have conventionally handled is the traditional type. Most leaders do not get the difference between an advertising agency and a digital marketing agency.(read entire article)(posted on: 2023-09-18)
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How Our Websites Get Hacked Because Of Silly Loopholes    By: TDF
It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me suddenly and said our website is not working. June 1st, to be precise. Our website was hacked. When I heard the words, I didn't know it was going to be a month of embarrassment and loss. When I checked the website the previous day, it was there. And suddenly, it wasn't.(read entire article)(posted on: 2023-09-18)
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Clients Are God, But I Am An Atheist!    By: TDF
Win the hearts of your employee, not your clients! To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 years of experience, I have seen companies treating their clients as a god, but their employees as slaves. For such companies, it merely takes 24 hours to replace an employee. But is that the right practice to follow? Having seen many such instances throughout my life, I'd thought of not missing using my authority, if I attain a position, someday.(read entire article)(posted on: 2023-09-18)
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Why India Lacks Data Maturity ?    By: TDF
Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing and collecting data. India is a country that is rich with new businesses, but remains very data scarce. This article examines issues around the lack of data in India and what it means for business around the world. Topics investigated are how companies should handle their limited data, and the importance of becoming more data literate as there becomes a shortage. Gaining publicity as well as points about globalizing field skills like data science to build core competencies for emerging markets like India.(read entire article)(posted on: 2023-09-18)
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Factors Contributing To Indian Fastener Manufacturers Global Stature    By: Ananka Group
Ananka Group is one of the top Fasteners manufacturers in India. We offer a variety of fastener grades that are in compliance with all regional, national, and international standards.(read entire article)(posted on: 2023-09-18)
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Science Visualized    By: Anton Bluman
I engage in deep listening to determine your individual or collective needs, issues and treatment approaches.(read entire article)(posted on: 2023-09-18)
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Content Strategy Secrets: Building A Roadmap To Content Marketing Success    By: Parul Gupta
Navigating the intricate waters of content marketing can feel like sailing a ship without a compass.(read entire article)(posted on: 2023-09-18)
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Bone Pain: Causes & Its Best Treatment    By: me
Bone pain is any discomfort or pain in your bones or joints (joint pain). There might be several accidents and health issues(read entire article)(posted on: 2023-09-18)
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