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Articles By rusty cawley

Two Questions You Must Answer To Make News   By: rusty cawley
When considering whether to write a story, a journalist always begins with two questions:1. What’s new?2. Who cares?The first poin(read entire article)
View : 192 Times
Category : Computers

To Make News, Solve A Reporter's Six Basic Problems   By: rusty cawley
Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental prob(read entire article)
View : 233 Times
Category : Computers

The Pr Rainmaker Always Has A Plan B   By: rusty cawley
PR Rainmakers know they can do everything right, and still fail to make news.It is a fact of life. Accept it now.All news is affected(read entire article)
View : 171 Times
Category : Computers

Seven Ways To Get Maximum Impact From Your Publicity   By: rusty cawley
The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of th(read entire article)
View : 239 Times
Category : Marketing

How To Get Reporters To Chase Your News Story   By: rusty cawley
Controversy is the secret ingredient that can turn your story from one that the media ignore to one reporters want to own. But controversy mus(read entire article)
View : 211 Times
Category : Marketing

Always Have A Plan B   By: rusty cawley
You can arrange the most visual, most intriguing media event possible. But if City Hall is burning down at the same time as your event, then that(read entire article)
View : 197 Times
Category : Marketing

Solve A Reporter's Six Basic Problems   By: rusty cawley
Every day, a journalist must solve six problems to remain employed. Solve those problems and you will make news. Like anyone at any job, ev(read entire article)
View : 182 Times
Category : Marketing

Become An Expert And Attract More Customers   By: rusty cawley
A reporter seeks four basic qualities from a third-party expert. To succeed, you must master all four. All news reporters need third-party e(read entire article)
View : 210 Times
Category : Marketing

How To Sell Your News To A Reporter   By: rusty cawley
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat(read entire article)
View : 205 Times
Category : Marketing

Three Ways To Help Reporters See Your Story As News   By: rusty cawley
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us(read entire article)
View : 204 Times
Category : Marketing