Here's the recent articles submitted by giotto de filippi
Articles By giotto de filippi
Adwords Quality Score Basics (part 2)
By: giotto de filippi
Now we need to ensure that the content of our landing page will get a good quality score. This quality score will be determined instantly by the adbot who will visit your site as soon as it knows the destination URL -- so be careful your landing page has to be 100% ready before you make your advert.(read
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Category : Health
How To Effectively Add Negative Keywords
By: giotto de filippi
Negatives that don’t make the click are like a hidden disease: some people search but never click, so you have no way to know that these impressions happen and so to put them as negative. Reason being that with an analytics software you can track the search query that generated a click but there is no way to know which search query generated an impression that never got a click.(read
entire article)
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Category : Internet Marketing