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Customer Lifecycle Management: Key To Sustainable Business Growth And Revenue
Submitted as: Aakash Gupta
This is where Customer Lifecycle Management (CLM) comes into play. It is a strategic approach that focuses on managing and optimising every aspect of a customer's journey, from initial awareness to turning them into clients and, finally, brand advocates. By effectively implementing this full-funnel approach, businesses nurture customer relationships, stimulate repeat purchases, and maximise their growth potential(read
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Category : Marketing
