Here's the recent articles submitted by lori feldman
Articles By lori feldman
Stop Cold Calling And Start Cardscanning
By: lori feldman
I don’t believe in cold calling. I think it’s better to create a “before, during and after†business networking plan. I start with the “after†first. For example, I think, “What will I do after I get back from a networking event in order to leverage those(read
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Category : Marketing
How To Become The Perfect Salesperson...9 Easy Steps!
By: lori feldman
After 90 days of working this plan, selling is easier. Customers start calling you, and prospects take your calls. Congratulations, you just became the perfect salesperson...with a little help from new technology and an automated selling process.
Lori F(read
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View : 117 Times
Category : Marketing
Recession Woes? More Business Is Right Under Your Nose!!
By: lori feldman
Whether we're in a recession or not, getting more sales and referrals is not optional if you own a business. Smart business owners use inexpensive tools like a customer database and automated email marketing service to keep in touch so no customer gets left behind.
Lori Feldman is The Database Diva, www.TheDatabaseDiva.com. She works with business owners and sales professionals to protect their #1 asset and squeeze every drop of profits from customers they already have using database marketing. She is a recipient of the prestigious Direct Marketer of the Year Award from the Direct Marketing Assn. of St. Louis and is a nationally recognized speaker on database marketing, mailing lists, CRM and drip marketing. Her monthly ezine, "The Database Marketing Hotwire," won the APEX Award for Newsletter Excellence. Go to http://www.email-marketing-profits.com for more information on Swiftpage.(read
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View : 124 Times
Category : Marketing
Are Networking Events Worth It?
By: lori feldman
Are networking events worth it? Have introductions you’ve leveraged or sales you’ve made from networking (assuming you’ve made any) worth the gasoline and time drain–regardless of time of day? And if everyone shows up looking for the best watering hole, are there any fish in the pond?
Lori Feldman is The Database Diva, www.TheDatabaseDiva.com. She helps business owners and sales professionals squeeze every drop of profits from customers they already have using proven database marketing principles. She is a recipient of the prestigious Direct Marketer of the Year Award from the Direct Marketing Assn. of St. Louis. Lori is a nationally recognized speaker on database marketing, mailing lists, CRM and drip marketing.(read
entire article)
View : 145 Times
Category : Marketing
Build A List; Rule The World
By: lori feldman
Back in the 80’s and 90’s, keeping a customer database was “optional.†(Well, not to me. As a mailing list broker, I always thought it was mandatory.) Now? All three of the top marketing media–email, web, direct mail–are entirely list driven.
List building has become a coveted marketing discipline. The number of new names added to your list in the past week, month and year, is an important KPI. Whoever has the most names wins. With a passionate following of buyers and inquirers, you can reduce your marketing expenses with email and target niche and micro-niche markets with relevant offers to increase revenue.
Lori Feldman is The Database Diva, www.TheDatabaseDiva.com. She helps business owners and sales professionals squeeze every drop of profits from customers they already have using proven database marketing principles. She is a recipient of the prestigious Direct Marketer of the Year Award from the Direct Marketing Assn. of St. Louis. Lori is a nationally recognized speaker on database marketing, mailing lists, CRM and drip marketing.(read
entire article)
View : 183 Times
Category : Marketing
Oh So Simple To Fix Someone Else's Business Bloopers
By: lori feldman
Isn’t it easy to fix someone else’s business bloopers? We can be oblivious to our own blind spots, but we can sure tell others how to improve.
Lori Feldman is The Database Diva, www.TheDatabaseDiva.com. She helps business owners and sales professionals squeeze every drop of profits from customers they already have using proven database marketing principles. She is a recipient of the prestigious Direct Marketer of the Year Award from the Direct Marketing Assn. of St. Louis. Lori is a nationally recognized speaker on database marketing, mailing lists, CRM and drip marketing.(read
entire article)
View : 228 Times
Category : Marketing
