Here's the recent articles submitted by shalabh mathur
Articles By shalabh mathur
How To Get The Best Out Of Survey
By: shalabh mathur
Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an insight into their target customers, process the results and drive their business accordingly. But how do we get the best out of the surveys? Read on and find out.
1) Response Rate: Your survey should be designed keeping in mind the target audience and should not be a drone fest. Slice through the white noise and create an engaging survey so that your target audience not only feels compelled to fill your survey among 100 others in the markets but also completes it. Some measures to increase response rates are to build a relevant survey and offer it in multiple channels like SMS, email, social media channel etc. Offering incentives to respondents and asking their opinion instead of questions to make them feel valued is another good way to improve response rate.
2) Crisp Questionnaire: When we talk about survey design, not only the format but the questionnaire is of utmost important/importance. Not enough emphasis is laid on how a well-rounded survey entails a mixed bag of opinion based/opinion-based questions. The key to relevant data is heavily shouldered by the authentic responses to the right questions. Short surveys with crisp questionnaire not only have a better response rate and completion statistics but are a paramount source of relevant data.
3) Customization: Every respondent is different, and marketers need to understand that. The teetotaler won't be interested in answering about his/her most sought-after liquor brand. This is where customization comes into the picture. A customized survey makes the respondent feel valued. After the survey is completed, give them the opportunity to share what they want and thank them for their time to complete surveys. Sharing the results of the survey, not disclosing sensitive opportunity/opportunities, will allow the respondents to see the transparency of the organization and they will be more likely to fill the survey next time.
Solugo allows you the option to easily build survey logic rules and multiple paths into your surveys. Whether you're looking to draw conclusions about your target market, learn crucial details about your audience, or identify hot leads, Solugo got your back in everything from designing a questionnaire to building engaging and relevant surveys. Know more...(read
entire article)
View : 280 Times
Category : General
Fraud Detection And Prevention Measures
By: shalabh mathur
If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen.(read
entire article)
View : 288 Times
Category : General
Project Management
By: shalabh mathur
At Solugo, we take care of the complete project management life – cycle for our clients. Our experienced experts manage diverse panel providers from testing to launching to managing a project until its completion. Our involvement covers both pre& post field requisites for a project.(read
entire article)
View : 412 Times
Category : Business
Cati Research
By: shalabh mathur
CATI is Computer Assisted Telephonic Interview which aids in penetrating difficult to reach audience in large numbers. It is a B2B market research technique which is used for conducting surveys via telephone interview. The questionnaire is scripted in a software application which can also be customized according to the interviewee's responses making surveying process seamless, efficient and easier. The responses are converted into statistics aiding in deep analysis and arriving at conclusions faster.(read
entire article)
View : 326 Times
Category : Business
Affiliate Marketing – Generating Leads And Driving Business
By: shalabh mathur
As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our growth?(read
entire article)
View : 595 Times
Category : Business
Redefining Customer Feedback To Boost Sales
By: shalabh mathur
At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this competitive market at the same time ensuring the quality and authenticity are not compromised?(read
entire article)
View : 616 Times
Category : Business
Customer Experience Strategy – Ways To Go About It
By: shalabh mathur
In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the world stands by it. Still, some companies record more growth than the rest.(read
entire article)
View : 774 Times
Category : General
Social Media – Is It Really That Important?
By: shalabh mathur
In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA which, according to Market Watch, increased its store sales up to 3 percent for the second quarter.(read
entire article)
View : 315 Times
Category : Business
Ways To Measure Customer Experience Success
By: shalabh mathur
A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help you doing exactly that.(read
entire article)
View : 255 Times
Category : Business
Lead Generation: A Small Guide
By: shalabh mathur
Solugo offers Verified and Quality leads via our survey/sampling mechanism to help you boost the target prospects funnel for your sales-force.(read
entire article)
View : 279 Times
Category : Business
