Here's the recent articles submitted by john z
Articles By john z
Finding The Best Ad Server For Your Website
By: john z
Choosing the right ad serving vendor for your website can be a daunting task, but it's essential for managing multiple advertisers, maximizing your advertising revenue and providing a seamless user experience. An ad server is a technology platform that manages the delivery and tracking of digital advertising campaigns.(read
entire article)
View : 305 Times
Category : Business
How To Set Advertising Rates
By: john z
Setting advertising rates is an important task for publishers that want to monetize their traffic through ad serving.(read
entire article)
View : 93 Times
Category : Business
Basic Ad Serving Metrics: Impressions, Clicks And Click-thru Rate
By: john z
Ad serving metrics are essential for measuring the performance of your digital advertising campaigns and understanding your audience's behavior. Impressions, clicks, click-thru rate, conversions and events are some of the most common ad serving metrics that every marketer should know and understand.(read
entire article)
View : 98 Times
Category : Business
Basic Ad Serving Metrics: Conversions And Events (part 2)
By: john z
In addition to impressions and clicks, conversions and events are two other important metrics that you should track when evaluating the performance of your ad campaigns.(read
entire article)
View : 92 Times
Category : Business
Problems With A Low Click-through Rate
By: john z
Click-Through Rate (CTR) is a metric that measures the percentage of users who click on an ad after seeing it.(read
entire article)
View : 82 Times
Category : Business
Benefits Of A White Label Ad Server
By: john z
A white label ad server is a type of software that allows businesses to host and manage their own advertising campaigns, while still using the existing and proven infrastructure and technology of another company.(read
entire article)
View : 322 Times
Category : Business
Benefits Of A White Label Ad Server (part 2)
By: john z
In our previous article, we mentioned how a white-label ad server can help strengthen your brand and grow with your business. We will continue in this article to discuss more about how you can get more for less using a third-party ad serving solution with private labeling functionality.(read
entire article)
View : 104 Times
Category : Business
How Many Ad Placements Should You Have In Your Email Newsletter? (part 2)
By: john z
In the previous article, we have described the four common types of ad placements in a newsletter. We will continue to explore other considerations when determining a suitable number of ads within an email newsletter.(read
entire article)
View : 92 Times
Category : Business
Pros And Cons Of Selling Advertising Directly To Advertisers
By: john z
Selling advertising directly to advertisers is a way for businesses to monetize their traffic and reach their target audiences. It allows businesses to control the types of ads that are shown on their website or platform, and it can be a good way to generate revenue.(read
entire article)
View : 132 Times
Category : Internet Marketing
Pros And Cons Of Selling Advertising Directly To Advertisers (part 2)
By: john z
In our previous article, we described several advantages of selling ads directly to advertisers including more control, more revenue, more customized service, and better relationships. However, it is not all rosy all the time.(read
entire article)
View : 93 Times
Category : Business
