Here's the recent articles submitted by john z
Articles By john z
Reliability Concerns With Online Advertising (part 2)
By: john z
Serving ads online involves a lot of moving components. Most of the time, ads are displayed instantly within milliseconds and viewers experience no noticeable delay. However, that is not always the case. When one of these components fails or does not run at its optimal performance, advertisements might be slow to load or do not load at all.(read
entire article)
View : 111 Times
Category : Business
Reliability Concerns With Online Advertising (part 3)
By: john z
There are different ways to promote a business with online advertising, but in terms of saving time and money, there is perhaps none better than going with an ad server.(read
entire article)
View : 117 Times
Category : Business
Should You Offer Self-service Advertising On Your Website?
By: john z
Running a website, especially a high quality site, can take up a lot of your time. If you don't have the funds to hire someone to run certain aspects of the business, it can quickly become overwhelming. One of the best ways to raise money to grow the business is through advertising on your site. But what if you don't have the time to go out and find advertisers on your own? One option that is very attractive is to let advertisers come to you via your own self-service advertising(read
entire article)
View : 104 Times
Category : Business
Should You Offer Self-service Advertising On Your Website? (part 2)
By: john z
If you want more control and more revenue from ads shown on your site, you should consider running a self-service advertising system for your site. This option is great for publishers with high quality sites that are desirable and attractive to advertisers.(read
entire article)
View : 103 Times
Category : Business
Should You Offer Self-service Advertising On Your Website? (part 3)
By: john z
Self-serve advertising is a do-it-yourself solution designed for advertisers to create and publish their ads with minimum effort from publishers. It helps website owners to handle many advertisers instead of just a few large advertisers without spending too much of their valuable time for ad serving tasks.(read
entire article)
View : 90 Times
Category : Business
How To Monetize Your Roku Channel
By: john z
The Roku platform is a popular streaming video service that provides over-the-top content across various Internet-connected devices. There are Roku-enabled TVs, Roku sticks for regular TVs, and Roku app on smart phones. It is an easy-to-use media player with a huge library of entertainment and other video content. As of January 2023, Roku has over 70 monthly million active users and billions of streaming hours per year.(read
entire article)
View : 111 Times
Category : Business
How To Monetize Your Roku Channel (part 2)
By: john z
The increasing number of video streaming channels now makes it possible to advertise in countless new places and reach new audiences, which is good for both advertisers and publishers. If you are interested in video streaming, then it might make sense to create your own Roku channel as a publisher. The viewers who add your channel to their lineup are almost certainly going to be consumers who are interested in the content that you publish and the associated ads that you show on your channel.(read
entire article)
View : 116 Times
Category : Business
How To Find Advertisers For Your Roku Video Channel?
By: john z
It is exciting knowing that you can have your own video channel on Roku, which is a popular video streaming platform. Many people using a Roku-enabled device can turn on your channel and watch what you publish. It is even more exciting when you know that you can monetize your Roku video channel with ad serving from your own advertisers and from other sources.(read
entire article)
View : 101 Times
Category : Business
How To Improve Ad Viewability
By: john z
Ad viewability is an important ad metric when measuring the effectiveness of an ad campaign. It refers to the percentage of an ad that is actually visible to users as they scroll through their feeds or visit a website.(read
entire article)
View : 98 Times
Category : Business
Problems Of Low Ad Viewability
By: john z
Ad viewability rate refers to the percentage of ad impressions that are actually seen by users. There is a difference between delivered impressions and viewable impressions. A delivered impression is counted when an ad is served to a user's device, but that doesn't necessarily mean that the user saw the ad or engaged with it in any way.(read
entire article)
View : 104 Times
Category : Business
