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Articles By watson f

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Ad Serving During The Re-opening Stage   By: watson f
We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. In some places, businesses are in the early stages of re-opening, which means getting back to ad serving and trying to convince people to try them out.(read entire article)
View : 247 Times
Category : Business

Online Advertising Impacts To Kids During The Pandemic   By: watson f
During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school.(read entire article)
View : 196 Times
Category : Business

In-game Ad Serving Considerations   By: watson f
Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People have few options to entertain and as a result, downloading new apps, new games on their mobile devices is as easy as it gets. As a result of that, game publishers are very eager to explore monetization opportunities by using a mobile ad server to display ads in their games and apps.(read entire article)
View : 190 Times
Category : Business

Ad Serving For The Travel Industry With The On-going Pandemic   By: watson f
While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to.(read entire article)
View : 200 Times
Category : Business

Challenges For Business With Ad Serving During The Pandemic   By: watson f
Slowly but surely, it feels as though we are heading in the right direction with the pandemic. Businesses are opening up and restrictions are being loosened in many parts of the world. That said, with new variants of COVID-19 emerging, everything still feels somewhat fragile and temporary.(read entire article)
View : 195 Times
Category : Business

Providing Good Customer Service To Your Advertisers   By: watson f
In any healthy business relationship, all parties involved should benefit from the partnership. For that to happen, both sides need to provide values to the people that they are doing business with. In situations where that falls apart, you generally find that everyone involved comes out on the losing side in one way or another.(read entire article)
View : 167 Times
Category : Business

Building An Effective Ad Serving Strategy Post-pandemic   By: watson f
Many countries are going through their third or fourth waves but many people believe the worst might be behind us. Vaccines are widely distributed in many cities and that brings more positive news and lower infection rates. With the crisis becoming less severe, many economies are reopening and businesses are looking at a post-pandemic world with many new normals. These new normals are not the same as the old normals because there are still a lot of restrictions, regulations and frictions.(read entire article)
View : 171 Times
Category : Business

Mistakes To Avoid With Video Ad Serving   By: watson f
You don't need to be in front of a TV to see video ads. They are everywhere these days because they are proven, effective and versatile. You see video ads when you play a YouTube video, open an ad-supported app(read entire article)
View : 371 Times
Category : Business

Advantages Of Online Ad Serving During The Pandemic   By: watson f
Many businesses have adjusted the way in which they do business during the pandemic. We are not just talking about sales here either, as they have also changed how they get the message out about their products and services. We are seeing a lot of companies put more effort into online advertising, and for very good reasons.(read entire article)
View : 609 Times
Category : Business

Opportunities For Publishers After The Pandemic   By: watson f
At a time when we are seeing businesses close up shop and others struggling to find employees and fight rising inflation, you might think that everything is doom and gloom. While there certainly are many problems and issues that need to be addressed, the reality is that we are living in a time where there are many opportunities for online publishers as we come out of the pandemic.(read entire article)
View : 372 Times
Category : Business

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