Here's the recent articles submitted by watson f
Articles By watson f
Ad Serving Trends During And After The Pandemic
By: watson f
The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising.(read
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Category : Business
A Brief History Of Advertising
By: watson f
Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more changes than we can keep track of. One of the first forms of advertising is definitely word-of-mouth because we are social creatures.(read
entire article)
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Category : Business
Benefits Of In-app Ad Serving
By: watson f
With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue.(read
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Category : Business
Ad Serving Predictions After The 2020 Pandemic
By: watson f
It's safe to say that 2020 has been one of the worst years in modern history, with the COVID-19 pandemic sitting at the top of a rather nasty list of events. It's hard to find good news these days, but we do have a glimmer of hope brewing, as it appears that several highly effective vaccines will soon be made available, likely to those who need it the most first.(read
entire article)
View : 236 Times
Category : Business
Characteristics Of An Effective Advertisement
By: watson f
Businesses big and small use advertising to get the word out about their products and services. Some campaigns tend to do better than others, very often because of the effectiveness of the ads being shown. There is no single or known template for the perfect ad. However, there are some things that advertisers can do to make sure that they get the most out of their advertising dollars.(read
entire article)
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Category : Business
What Is An Advertising Agency And How To Choose A Good Advertising Agency?
By: watson f
Whether you own a large business or a small privately owned business, advertising is an important part in telling the world what you have to offer. Finding the right advertising agency to help you achieve your goals can be difficult and can take a lot of time. However, the most important thing to keep in mind when you are looking for a good advertising(read
entire article)
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Category : Business
Considerations For Suitable Ad Placements
By: watson f
Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. It could be on the right sidebar placement of your web page or on a specific section of the website.(read
entire article)
View : 225 Times
Category : Business
Ott Versus Traditional Tv Advertising
By: watson f
Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. However, it has been changing dramatically for the past few years with a significant shift from traditional cable TVs to over-the-top (OTT) devices like smart TVs, phones, tablets, and many streaming sticks (Roku, Amazon(read
entire article)
View : 235 Times
Category : Business
Ad Serving Tips For Restaurants And Hotels During The Pandemic
By: watson f
It's hard to think of an industry that has not been impacted by the pandemic, but people would agree that the hospitality industry is probably the most negatively affected. The harsh reality is that restaurants were forced to close very suddenly, and for those that were able to survive and re-open.(read
entire article)
View : 207 Times
Category : Business
How Can An Ad Server Help With Media Buying?
By: watson f
Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. There are many tasks involved in finding, negotiating, booking and monitoring ad campaigns. Therefore, advertisers might outsource media buying to an ad agency.(read
entire article)
View : 456 Times
Category : Business
