Here's the recent articles submitted by watson f
Articles By watson f
Issues For Publishers With Wrong Ads Showing On Their Websites
By: watson f
Publishers face a range of problems when unexpected ads show up on their websites. For example, an ad for an event in the past is still showing after its advertised date or an alcohol ad displays on a kid-friendly site.(read
entire article)
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Category : Business
Issues For Publishers With Wrong Ads Showing On Their Websites (part 2)
By: watson f
The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative user experience and damages to reputation. However, there are more problems publishers need to consider when they allow ads to run without monitoring.(read
entire article)
View : 62 Times
Category : Business
How To Design A Good Ad Banner
By: watson f
Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products or services online. Because it is such a popular and proven option, all ad servers support banner ad format. A good ad banner should be eye-catching, informative, and effective at driving traffic to the advertised website.(read
entire article)
View : 66 Times
Category : Business
How To Design A Good Ad Banner (part 2)
By: watson f
Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple and effective. In the previous part, we recommend keeping the banner ad simple with a clear headline, strong visuals and without using too many fonts. Below are additional considerations to design an effective ad banner.(read
entire article)
View : 67 Times
Category : Business
Opportunities And Challenges Of Video Ad Serving During Live Events
By: watson f
Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great opportunities for ad serving. They attract and retain large audiences for a sustainable long period of time without many interruptions, which is a very rare thing nowadays. This special characteristic presents advertisers with a chance to reach a captive audience with their video ads. However, these opportunities also come with their own challenges.(read
entire article)
View : 59 Times
Category : Business
Opportunities And Challenges Of Video Ad Serving During Live Events (part 2)
By: watson f
We discussed how video ad serving can help build your brand with measurable results. We will continue to talk about other pros and cons of serving video ads during a live event. By nature, live events are unique and do not repeat. Replays are of course possible but it does not have the same traffic as the original broadcast. There is no second chance when missing the chance to serve a suitable ad during the live event.(read
entire article)
View : 54 Times
Category : Business
What To Do When Your Website Is Showing A Wrong Ad Or Is Not Showing An Expected Ad?
By: watson f
As a publisher, encountering the wrong ad showing on your site or finding a missing ad can be a frustrating and worrisome experience. Publishers must take proactive measures to prevent and address these issues promptly to protect their reputation, maintain user trust, and ensure the long-term success of their online businesses.(read
entire article)
View : 39 Times
Category : Business
What To Do When Your Website Is Showing A Wrong Ad Or Is Not Showing An Expected Ad? (part 2)
By: watson f
In addition to verifying the ad status and targeting criteria, you need to take advantage of tools and utilities provided by your ad serving solution to preview ads and test them for errors.(read
entire article)
View : 60 Times
Category : Business
What To Do When Your Website Is Showing A Wrong Ad Or Is Not Showing An Expected Ad? (part 3)
By: watson f
There are many things that can go wrong even if you took advantage of preview and testing tools from your ad server so it's important to look deeper under the hood.(read
entire article)
View : 59 Times
Category : Business
What To Do When Your Website Is Showing A Wrong Ad Or Is Not Showing An Expected Ad? (part 4)
By: watson f
After checking and verifying your ad tags, it is time to ensure your accounts are not hacked and everything is secured from unauthorized activities.(read
entire article)
View : 30 Times
Category : Business
