Here's the recent articles submitted by manish kumar
Articles By manish kumar
Airport Advertising In The Twenty First Century
By: manish kumar
Airport Advertising, one of the most prominent forms of OOH or Outdoor Advertising, now faces stiff competition from the modern forms of Advertising. Online advertising has changed the scenario in the world of advertising.(read
entire article)
View : 340 Times
Category : Business
Do's And Don'ts Of Airport Advertising
By: manish kumar
Airport Ads comprise a vital part of the visual memories of a visit to the airport. The large Billboards, Electronic Displays, Signages, etc. are impossible to miss out. A significant notice rate from an affluent audience is one of the key strengths of Airport Advertisements. Another reason for their popularity is the high period of viewing time which they command.(read
entire article)
View : 383 Times
Category : Business
Airport Advertising – King Of Ooh
By: manish kumar
Airport Advertising is the most profitable format of OOH or Out of Home Advertising. More and more companies are now realizing its benefits and added advantages. Empty ad sites at the airport are rare as they are always in high demand. There are numerous reasons for Airport Advertising being the king of Outdoor Advertising. Advertising at Airports provides rich returns due to an affluent audience.(read
entire article)
View : 373 Times
Category : Business
A Few Facts On Airport Advertising
By: manish kumar
Airport Advertising is one of the few advertising mediums which have enjoyed undiminished popularity throughout the years. Even the much talked about impacts of online advertising have not been able to affect the popularity and viability of Airport Ads. This article attempts to study the quantitative aspects of the medium and analyze its scope in the future. The analysis of the audience at the airports is done at the worldwide and national level.(read
entire article)
View : 360 Times
Category : Business
Modern Airport Advertising Thrives In Creativity
By: manish kumar
One of the things that have made the waits at the Airports interesting is Airport Advertising. The huge hoardings and the witty ads which they showcase have always inspired smiles of admiration in the viewers. Airport Advertising, like the other forms of OOH, has literally grown out of the hoardings.(read
entire article)
View : 298 Times
Category : Business
What Stations To Choose For Delhi Metro Advertising
By: manish kumar
Most advertisers tend to believe that the quality of an advertising site is directly proportional to the traffic around it. This is not always true. DMRC (Delhi Metro Rail Corporation) has numerous stations which get high traffic rates on a daily basis, especially during the office hours. However, these places are not necessarily ideal places for Advertising.(read
entire article)
View : 319 Times
Category : Business
Problems In Realizing The Potential Of Metro Advertising In Delhi
By: manish kumar
When the Delhi Metro Rail Corporation (DMRC) began operations in 2002, expectations ran high among the OOH Advertising circles. Energetic vibes were felt across the OOH Advertising Agencies as they opined that Metro Advertising would follow in the footsteps of the success story of Airport Advertising.(read
entire article)
View : 352 Times
Category : Business
Ooh Advertising: Do Not Sacrifice The Basics For The Sake Of Technology
By: manish kumar
The OOH Advertising industry has seen a slew of campaigns where both digital and mechanical technologies have been utilized in pioneering ways. The latest in technology have always grabbed the attention of a tech-savvy world. However, it is important to realize that the basics still hold ground and they should not be sacrificed in order to accommodate technology.(read
entire article)
View : 555 Times
Category : Business
How To Choose An Airport Advertising Agency In India
By: manish kumar
The fact that Airport Advertising is the top ranked form of OOH Advertising is well known among advertisers. Apart from a few over-bridges and busy tunnels that witness a high traffic at slow moving rates, there are hardly any sites in OOH that command such an optimized audience.(read
entire article)
View : 302 Times
Category : Business
Delhi Metro Advertising Suffering From Underutilization
By: manish kumar
Delhi Metro Advertising was once the biggest hype of OOH Advertising India. A decade since Delhi Metro became operational; Delhi Metro Advertising is yet to realize its full potential.(read
entire article)
View : 361 Times
Category : Business
