Here's the recent articles submitted by abhishek singh
Articles By abhishek singh
Skills A Pr And Media Professional Must Have
Submitted as: Nilay Ankur
Over the years, with the convergence of media, more and more jobs have been created in the media industry. For people who aspire to work in this field, there aren't any limitations but possession of some skills mentioned below might make things easier for them:
Good Communication Skills(read
entire article)
View : 163 Times
Category : Business
Dealing With Crisis In The Digital Era
Submitted as: Nilay Ankur
Living in the digital era has its own pros and cons. With the power of social media, almost everyone with access to the internet now has a voice. People can easily rally up against something within a click and a comment. They are quick to react if they do not like something, and equally quick if they do. With the advent of the internet, the response time has decreased. Organizations get instant reactions to anything they put out. And if something backfires, it can damage their reputation. A simple tweet can create a lot of backlashes or can have the audience rooting for you in a matter of minutes. Sometimes that backlash can be intense enough that it seems like a crisis. This also means that when faced with something like this, brands need to be quick and provide a response to the audience as early as possible. A delayed response could worsen the situation.(read
entire article)
View : 155 Times
Category : Business
5 Reasons Why Storytelling Is An Important Part Of Pr
Submitted as: Nilay Ankur
Over the years, storytelling has become an integral part of marketing and PR and has helped brands to stand out and connect with their consumers more. Storytelling not only makes the consumers establish an emotion with the brand but also makes the brand memorable in their minds because of the emotions. Hence storytelling is very common in all facets of marketing. The same thing applies even when it comes to the PR industry where storytelling has become an essential part. It is now required of professionals working in the field to learn and practice the art of storytelling and become effective storytellers to move forward. But why is it so relevant? Let's take a look.(read
entire article)
View : 165 Times
Category : Business
What Marketing Activities Should Be Used At The Time Of Lockdown By The Brands?
Submitted as: Nilay Ankur
How digital marketing services helps business to keep its name in the market.
If a company is to be considered as a body, marketing must take place as the mouth of the body. Marketing has the power to put the brand name out in the targeted market. Marketing also helps a brand to communicate about unique digital marketing services or products.
It helps the brand to establish itself as a preferred company for the offerings. But, at this time, when the entire world is fighting a battle for survival due to the pandemic outbreak, it becomes difficult for a brand to market itself.(read
entire article)
View : 168 Times
Category : Business
5 Reasons How Hiring A Pr Firm Can Help Your Business
Submitted as: Nilay Ankur
No matter what the size of your organization is, nowadays, hiring a good PR firm is as essential as any other aspect of the business. PR, along with effective use of other elements of Integrated Marketing Communication (IMC) can help a business to prosper not just financially, but also in the eyes of the consumers. PR is a very powerful tool to let the world know what message the company is trying to set. Here are some detailed reasons as to why every business should hire a PR firm and how it can help the business:(read
entire article)
View : 166 Times
Category : Business
Five Ways To Become More Productive At The Time Of Quarantine For Pr Professionals
Submitted as: Twenty7 Inc
Five ways to become more productive at the time of quarantine for PR professionals.
The whole world is fighting against Novel COVID-19. The only way that can help control this virus is social distancing, and in the wake of the COVID-19 outbreak government has put down lockdown to curb the spread of Coronavirus.(read
entire article)
View : 155 Times
Category : Business
3 Digital Pr Tools Essential During Pandemic Times
Submitted as: Nilay Ankur
With the second wave of pandemic hitting us harder than the first one, most of us are back to where we were last year; with classes being held online again, all meetings back to being held on Zoom, we are once again leaning more on the digital space. Brands are aware of the rise in the time spent by people on the internet and are investing their efforts more into the digital space to keep the audience engaged and to keep the brand's presence alive.(read
entire article)
View : 334 Times
Category : Business
3 Reasons Why Traditional Pr Tools Are As Relevant As The Digital Ones
Submitted as: Nilay Ankur
There isn't a doubt about the fact that our world has been rapidly moving towards digitization. Especially ever since the pandemic struck the world last year, a lot of our day-to-day activities are now done digitally; whether it is attending a meeting, working out with a trainer, or socializing with your friends. The KPMG report from last year too highlighted a vast growth in the digital sector.
When we talk about the many tools of communications, especially PR, there is undoubtedly an increase in digital tools. This increase was anyhow bound to occur, given the shift of consumers towards the digital platforms.(read
entire article)
View : 163 Times
Category : Business
Trends To Keep Up In Digital Marketing
Submitted as: Twenty7 Inc
Some digital marketing trends to follow in 2020
In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options, the chances of competition have increased. The retail landscape has also been witness to constant changes. This has only intensified the scenario.(read
entire article)
View : 166 Times
Category : Business
Moment Marketing: A Brief Overview And Relevance
Submitted as: Nilay Ankur
If you are a regular user of the internet, and especially a regular user of any of the social media applications available today, chances are that you have unknowingly or knowingly, interacting with the concept of moment marketing. Regardless of whether one understands it or not, moment marketing is very popular in today's digital world and is a growing phenomenon. But what is it really, and why is it relevant?(read
entire article)
View : 158 Times
Category : Business
