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Articles By anita ray

Innovation In Small And Medium Business Segments   By: anita ray
In today's business environment, being able to innovate is one of the most crucial aspect that many SME firms are facing in sustaining their competitiveness.(read entire article)
View : 529 Times
Category : Internet Marketing

The Growing Importance Of Social Media Among Small And Medium Businesses   By: anita ray
Social media is helping businesses to build a strategic customer centric approach and implement flexible business models by successfully establishing a connection with the customers. The main intention behind this approach is to gain attention or traffic through social media sites like Facebook, Instagram, Twitter, Google+ etc.(read entire article)
View : 467 Times
Category : Internet Marketing

How To Choose The Right Digital Marketing Service Firm?    Submitted as: Anitha Roy
Finding an effective, efficient and affordable digital marketing services is not an easy task, especially with hundreds of companies out there promising customers with high page rankings, link building and other website promotion services. It is not something that you can do on your own, because it requires lot of expertise in technology and market awareness to implement the right digital marketing strategy for your website. In fact, no one likes to struggle with optimizing their website every day and worry about the competitors seizing their business profits. The benefits of being on the first page in search engine results is quite obvious, as it not only helps in reaching the potential customers but also aids to stay ahead in today's hyper-competitive environment. So, we can broadly say that the future of every internet business lies in the hands of a good digital marketing company but the thing that is difficult is finding the right firm.(read entire article)
View : 365 Times
Category : Business

Growing Businesses With E-mail Marketing Automation    Submitted as: AnitaRay
In the past year or two we have seen a number of notable changes in the marketing technology as messaging applications and social networks have introduced new ways to connect with the customers for publicizing the brands. However, email marketing continued to hold its importance and remained most effective among marketing teams. Whether it is to send a newsletter or design the creative email campaign to impress the contacts or customers, the emails should target the right audience with well written content. Email marketing has come long way, from a routine high density link based design to data driven targeted campaigns based on the gender, age, location, social profile etc.(read entire article)
View : 361 Times
Category : Business

Importance Of Digital Marketing For Smbs   By: anita ray
The quick advancement of technology during the last two decades, has developed many new strategies concerning marketing, that has changed the landscape of many businesses rapidly.(read entire article)
View : 406 Times
Category : Internet Marketing

Digital Marketing Vs Social Media    Submitted as: Anitha Roy
Many people misunderstand the concepts of social media and digital marketing and believe that by engaging on social media they are implementing digital marketing for their businesses.(read entire article)
View : 392 Times
Category : Business

A Good Digital Marketing Service Can Transform Your Business Into Success   By: anita ray
Most of the companies have misconception about establishing the digital presence of their business. Some think that just creating an account and bringing up the page in social media websites like Facebook, Twitter etc is enough to pour in the revenues for their business.(read entire article)
View : 627 Times
Category : Marketing

Why Link Building Is Still An Important Approach In Digital Marketing?    Submitted as: AnitaRay
The frequent changes in Google algorithm during the last few years have impacted the digital marketing strategy to a great extent. Besides link building, the concepts of social media, content marketing, PPC, email marketing and blogging have also gained importance in improving the visibility of websites. As a matter of fact, links still carry prominence in creating value for the websites.(read entire article)
View : 455 Times
Category : Marketing

How Digital Marketing Companies Differ From One Another   By: anita ray
To survive in today's business world, having a strong online presence is very much important. Just having a website is not enough to establish an online presence.(read entire article)
View : 530 Times
Category : Marketing

Basic Differences Between B2b And B2c Businesses   By: anita ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach.(read entire article)
View : 360 Times
Category : Business