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Articles By colleen davis

Things To Remember In Choosing A Design   By: colleen davis
While the same rules may not apply for each and every situation wherein you need to choose a design for something, it is still good to have a standard to base on for your decisions. Sure, you can always go to DFW printing companies so that you do not have to do any of the actual designing(read entire article)
View : 158 Times
Category : Marketing

Quick Questions To Good Prints   By: colleen davis
The problem with customers usually is not that they do not know anything about commercial printing. It is that they do not know what questions to ask their commercial printer so that they can learn something for the next time they are in need of printing services.(read entire article)
View : 187 Times
Category : Marketing

Why Your Commercial Printer May Hate You   By: colleen davis
Any good Dallas printer treats all of its customers the same, rendering equally reliable service for the sake of professionalism. However, it is a commonly known truth that not all people are the same, and because of this, it is normal for printers like DFW printers(read entire article)
View : 172 Times
Category : Marketing

Useful Tips In Designing Powerful Promotional Posters   By: colleen davis
Posters can easily attract people's attention. Business owners and managers who take advantage of business printing services recognize the value of posters as a powerful marketing tool for promoting a brand, announcing an event or simply creating brand awareness action.(read entire article)
View : 163 Times
Category : Marketing

A List Of The Business Printing Requirements For Your Startup Business   By: colleen davis
Starting up a small business can be quite challenging. There are just a lot of things to worry about – from handling your expenses to marketing your goods or services. When it comes to your business printing needs, it is a good thing there's a basic set of requirements that any business startup(read entire article)
View : 177 Times
Category : Marketing

Three Steps To A Successful Direct Mailing Campaign   By: colleen davis
Direct mailing is one of the most cost effective forms of marketing and promotion. And just like any business matter, there are right and wrong ways to accomplish it. Of course, you'd prefer to know the right ways to do it so here are three steps that you should follow: The audience - One of the most important components of a direct mailing campaign is determining who your target audiences are. One of the advantages of direct mail is that you can use it to target a certain set of consumers. So take advantage of this by getting the most accurate and up to date mailing list for your business. You can acquire lists from reliable direct mailing companies or you can build your own based on your business' customer database. The message - Once you have a highly targeted mailing list, it's time to consider your marketing message. An effective message can work on the strengths of your mailing list. If you don't have a solid message to convey, your list would be practically useless, though. The three important things to remember are the offering, the benefits and the call to action. Make sure that your message answers these questions: What are you offering? What's in it for the customers? What should they do to in response? Your call to action should tell the recipients how to respond and make them respond right away. Your objective is to address a need or provide a solution to a certain problem of the consumer, so structure your message from the point of view of the recipient of the message. Avoid using words that are too technical or complicated. Make your message short, simple and direct to the point. The tracking system - Tracking your mailings is important because by doing so, you can determine if your campaign is making any progress and if you are getting the response rate that you desire. You can track customer response through the means of contact that you provided your recipients with, which they accesses when they heed your call to action. For example, if you provided your web address, you can use web analytics to see if the hits to your website increased after you send out your direct mailers. If you included your phone numbers in the mail piece, provide your marketing staff with statistic sheet to note down the number of incoming calls that aim to inquire about your offering. This will give you a better sense of many leads your company was able to convert to sales. A direct mailing can be overwhelming most of the time. But you can spare yourself from the stress of having to prepare your mailings – from addressing to sending out to your prospects' addresses – and tracking its progress by hiring a direct mailing vendor. Getting the services of a direct mail provider will help you focus more on creating an effective strategy as the provider will take care of the fulfillment. If you are in Austin, get in touch with a professional Austin direct mailing company to discuss how you can maximize your direct mail campaign.(read entire article)
View : 176 Times
Category : Marketing

Businesses Most Suited For Commercial Printing   By: colleen davis
Not all types of businesses are suited for availing of the services of Ft Worth printers or DFW printers, and there are certainly those which may find great use in commercially printed publicity materials and those which won't. You yourself may be wondering if commercial printing services(read entire article)
View : 290 Times
Category : Marketing

When To Switch Commercial Printers   By: colleen davis
As a regular commercial printing customer, there may come a time that you will realize that you are no longer as happy with the commercial printing company you chose as before. As creatures of habit, people will usually disregard this twinge of doubt(read entire article)
View : 201 Times
Category : Marketing

Building Good Relations With Your Commercial Printer   By: colleen davis
All businesses are a two-sided affair, and this includes even commercial printing. While thousands of customers and commercial printers interact day in and day out, not all of these interactions go smoothly for both parties. The reason for this is that either or both of the parties(read entire article)
View : 176 Times
Category : Marketing

Standard Options For Commercial Print Orders   By: colleen davis
Anyone who has previously enlisted a Ft Worth printers or DFW printers is well aware that there are actually a lot of decisions to be made when ordering prints. Printing products are not like electronic gadgets or furniture which can be ordered online, paid for(read entire article)
View : 196 Times
Category : Marketing