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Articles By penny c. sansevieri

Books, Trend-spotting & The Gubernatorial Race   By: penny c. sansevieri
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've b(read entire article)
View : 187 Times
Category : Marketing

Refining Your Elevator Pitch   By: penny c. sansevieri
Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would you say(read entire article)
View : 212 Times
Category : Writing

One Minute Marketing   By: penny c. sansevieri
So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in(read entire article)
View : 220 Times
Category : Writing

Winning The Name Game   By: penny c. sansevieri
How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before(read entire article)
View : 230 Times
Category : Writing

A New Way To Publish   By: penny c. sansevieri
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can ta(read entire article)
View : 235 Times
Category : Writing

Getting Syndicated   By: penny c. sansevieri
Over the years I’ve spoken to a number of authors who say they aspire to write a syndicated column. Getting syndicated is a great idea, albeit a chal(read entire article)
View : 191 Times
Category : Writing

The Blog Factor: Everything You Need To Know To Start Bloggi   By: penny c. sansevieri
So what is this "blog factor"? Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. There are cur(read entire article)
View : 179 Times
Category : Writing

Fatal Pr: Mistakes Authors Make On Their Campaigns   By: penny c. sansevieri
Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching a(read entire article)
View : 169 Times
Category : Writing

The Business Of Publishing   By: penny c. sansevieri
Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your coll(read entire article)
View : 169 Times
Category : Writing

Planning An Exceptional Book Signing From Start To Finish   By: penny c. sansevieri
So what do you do when you have a book signing and no one shows up? Sure that may sound like the beginning of a great joke but for many of us, it’s o(read entire article)
View : 234 Times
Category : Writing