Here's the recent articles submitted by chris skura
Articles By chris skura
How Digital Content Can Transform Your Marketing Efforts
By: chris skura
In the past few years, there's been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.(read
entire article)
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Category : Hardware/Software
Content Is King
By: chris skura
So why is it so important to create and develop engaging content? The big answer is attention. Think for a moment about how you read blog posts or view videos. If, 30 seconds in, your eyes have glazed over and you've begun thinking about something totally unrelated to the content's subject matter, what's the likelihood that you'll remember anything about the blog post you read or the video you just watched? Not very good right? Therefore it is important to create engaging content in order to keep the attention and interest of your target audience otherwise what's the point?(read
entire article)
View : 273 Times
Category : Hardware/Software
Predictive Analytics: The Power Behind Next-gen Marketing
By: chris skura
We've all had a front-row seat for the marketing transformation: digitization, real-time, social media, content marketing, marketing measurement and dashboards, marketing automation, and inbound marketing. These were not ephemeral ideas. They had the power to transform the very nature and role of marketing–and transform we did during the past decade.(read
entire article)
View : 352 Times
Category : Hardware/Software
