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Reasons Why Mahanand Products Are Getting More Popular
Mahanand has been in the milk market for 34 years now. The reason for sustainability is not anything other than quality products it has delivered from time to time. The dairy was established on 18th August 1983 and has grown since then. The traditional taste of products, the perfect texture and their timely service has added to the success that Mahanand has been getting. Let’s take a look at some reasons why Mahanand products are getting more popular.
Quality Control Policy:
Products of this company go through stringent quality tests. If the product passes the tests successfully only then do they reach the customers. Thus, the products are ought to be safe. They procure raw milk, ingredients, packing materials and process in clean and hygienic conditions thereby avoiding contamination by bacteria and its multiplication.
All levels of employees in Mahanand are given training on quality and food safety. This is done to keep the products safe at every level. They claim to be committed to customer satisfaction and continual improvements. Fresh products and natural ingredients are used to make milk ...
... and its variants. All these efforts work into keeping the easily perishable food fresh and nutritious.
Taste:
They have struggled a lot to keep the taste and texture traditional. Mahanand has many products under its roof like milk, ghee, shrikhand, paneer, lassi etc. The lassi of this brand is one of the most popular names in the lassi market.
At present this brand provides around 3 lakh litres milk per day only in Mumbai. And also has additional plants at Latur, Pune, Nagpur and Konkan. The total sales in the whole state in 4 lakh per day. All this success is gained only because people have started liking Mahanand
Great Prices:
One more benefit of getting this brand is that the reasonable prices as compared to many others which prevail in the market. The various products like ghee and milk also are available in various sizes to suit the needs of consumers. For per litre of milk, the cost is Rs. 53 whereas all the others start from rs. 60. The same scenario is with ghee.
They have tied up with dairy distributors who deliver dairy from their own vehicles in the specific areas assigned to them. The brand also has many all time milk centres, service centres and also many parlours.
Now that we get it online:
The online platform is gaining each and every customer out there and rightly so. Today’s customer is in the search for convenience and prefers getting everything delivered at home. Many online dairies have started with delivering dairy products to people’s home. Now they don’t have to waste their time walking down even to the nearest dairy or local shop because everything is available at one click on their smartphone.
So, now that you get Mahanand dairy products home delivered, it adds to the many reasons of switching to this very brand. But while buying products which are easily perishable, you have to ensure that you buy from a trusted source. A trusted source should be the one which takes care of delivering dairy food to you in perfect conditions. Perfect conditions here mean adequate temperatures.
Mahanand has been building and gaining the consumer’s trust. It has invested in many important projects like supplying UHT milk to Defense Services, setting up a solar project at Latur, etc. With improving technologies, this dairy service has also adapted to computerisation. A specific system is installed at the milk collection centre which observes the milk fats, SNF(solids not fats) and the total volume of the pack.
So, switch the milk and enjoy the advantages.
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