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5 Proven Ways To Build A Website That Customers Will Love
It is really difficult to build a kind website that captures the attention of a visitor. Webmasters work day in and day out to develop a website that attracts more customers. Sometimes they do, other times they don’t. Building a good website is more like creating an art. The focus is on hitting the right chords at the right time. Let’s have a look at these 5 ways that help you create a user-friendly website.
Don't put irrelevant details
There is a common mistake that webmaster makes while designing a website--the error of putting up many irrelevant details. What they don't realize the fact that it is not important to keep everything 'above the fold' as it distracts a visitor. Xkcd has taken a humorous take on this by making a webcomic about university's homepages. The comic shows that the front page of university websites don't fulfill the need of a visitor. They don't provide the things that people are looking for. For example, the first page of a university website has a campus photo slideshow, press releases, and a virtual tour while a visitor looks for campus address, academic calendar, application forms, ...
... and department/course lists. So, if you want to create a website that a visitor gets hooked to, then don't commit this mistake of overloading information.
Give customers a sense of closure
We all have a natural tendency to seek closure so when a customer gets a sense of closure after making a deal, he feels overjoyed. A new study from the Journal of Consumer Research shows that costumers get more pleased when they get closure after the sale is made. The idea of closure hints the customer that the process has been finished.
Best Color for Conversions
If you want to build a good website, you need to choice colors wisely. Though it seems silly but a color has a certain effect on the person. A cognitive phenomenon called Von Restorff effect states that when there are many homogenous stimuli, different stimuli always stands out. When you choose red, orange and green, recognize that only one color will outperform the other. For example, Red has been seen to outperform green.
Apply Fitt's law
You can make your website stand out of the other websites very easily. What you need to do is to increase the size of those buttons that are commonly used in your website. This will increase the usability of your website.
Bonus Tip
If you want to better your calls to action then apply the same trick there. Make important element easiest to access, and you're done.
Just have a look at Unbounce's website. You will notice that all important elements are larger and prominent. Their 'Try Us' button is larger than their 'Log In' or 'Landing Page Examples' button.
Recognize the power of bold, concise headlines
You need to realize that large, bold and concise headlines have their own significance. According to Eyetrack III, headlines are viewed more than images. The reason behind this is, headlines provides users exactly the kind of information they want.
Author Bio:
Richard Steven has been writing for the online firm Assignment Writing Help | Assignment-Empire. He is widely considered as the insightful and the most experienced journalists in the entire business at this moment. His work has made students put their trust in him with regards to getting articles finished.
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