The Trend Of Influencer Marketing

By Author: Vimalesh Vijayan
Total Articles: 2
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Influencing decisions, one brand at a time

When it comes to influencer marketing, brands have been speculating for a long time regarding the return of investment. Is influencer marketing that powerful to gain more customers simply by using the help of a blogger outreach who have a number of followers on certain social media platform? This question seems to haunt a large number of brands.

In simple terms, influencer marketing focuses on using key leaders in driving the message of your brand into the larger market. Instead of overt marketing to a large group of customers, brands pay an influencer, who in today’s world is basically a person with big social media presence. The brand builds up its name through word of mouth marketing.

In a world increasingly dominated by ecommerce companies, brands that sell products are thriving by following what is trendy and cool. It helps to reach a targeted audience and thereby drive in serious business returns. Influencer marketing as a digital agency strategy exploded in 2016 as brands sought the help of digital creators in order to reach more of the younger audience.

The ...
... 2016 Influencer Marketing Report stated that 66% of the marketers were already following the digital marketing strategy. It also predicted that 2017 will see further enhancement of the dependence on influencer marketing.

Why influencer marketing?

Reaching a targeted audience

The basic yet oft forgotten aim of influencer marketing is to popularize the brand amongst a targeted audience. The moment a brand pays an influencer, the aim is not just to reach an audience; rather the brand targets a specific segment of audience. Through this sort of targeted exposure, the brand reaches not just more people, but also the right kind of people.

This sort of influencer marketing goes hand in hand with social media and content marketing. The influencer campaign comes with a sort of social media component; influencers are expected to spread the word about the brand through personal social media channels. However it needs to be kept in mind that social media and content marketing are not synonymous with influencer marketing.

The focus of influencer marketing is on finding influencers and not necessarily current customers. The influencers spread the message amongst potential customers. Brand name and brand loyalty is built up through these influencers.

It must be kept in mind that the influencer is an individual who has the undivided attention of others and thereby can affect the consumer behavior. Influencers make the brand more attractive to the consumers.

Influencer marketing= credible marketing

An important aspect of influencer marketing is that it provides a certain amount of credibility to the brands and thereby makes it easier for customers to trust it. In order to build this sort of trust it is necessary to take the help of those individuals who already have a strong personal brand which can then be aligned with the products of the company.

Teaming up with just the right social media influencer means that it is a person with an already established voice who is proclaiming the brand to be ‘cool’ and ‘niche’. The influencer marketing is basically an extension of the human behavior; people pay attention to and follow the people they like.

The credibility of influencer marketing lies in the fact that instead of the brand being just a billboard, it develops a community of loyal customers.

The internet is a place that is full of noise and opportunities. But the difficulty lies in differentiating the chances from the clutter. By building a strong online presence, brands can leverage their name over the others. All that is required is the right guide for that. No need to look further for that guide, just visit our website.