New Pricing At Skoda, Perth Buyers Demand More Options

By Author: Daniel Skoda
Total Articles: 12
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We are used to seeing car makers competing in a never ending price war. However, by looking at customer feedback, Skoda may be about to book the trend a little. It appears that contrary to popular opinion Skoda customers are in fact eager to pay more for a quality car that meets their needs. Buyers seem to be more than prepared to splash the cash on optional extras and luxury items.

The Variety of Base Models:

When they visit Skoda Perth, Australia based drivers will notice that there are a wide variety of models available. Skoda aims to provide a car in virtually every segment, so most drivers will have a Skoda that fits their needs and their pockets. However, Australia seems to be sidestepping an uncertain world economy and as a result car sales are booming. We are primarily seeing a continuation of the trend of an increasing number of SUV sales, but other segments are also performing well.

The Rise and Rise of the Variants:

In this landscape of a car boom culture, there are a number of examples of people willing to pay a premium on something a little special. Only last month, Skoda introduced ...
... the Superb Sportline variant which hit the market with a $53,690 price tag. However, that was for the base model without any extras, if you add on a sunroof, optional packs and paint options the price could rise to $65,000.
Is that too rich for the Australian market? The data suggests it isn’t. Michael Irmer, the Skoda Australian Director, has stated, “I’m not sure our customers will stretch into the six digits yet” he added, “we’re working on the upper side of five digits.” This would seem to suggest there are more luxury options in the works to satisfy the appetites of hungry customers.

Is There a Price Ceiling?

It seems to be the case that Skoda and other manufacturers don’t have the answer to this question yet. A test lies ahead for the brand in the form of the new Kodiaq SUV that will have a starting price in the mid $40,000 bracket. Evidence from other manufacturers shows that customers seem happy to spend $55,000 an upwards on a seven seater SUV. It may be the case that the Kodiaq has a cost closer to $60,000 on premium models that would still be competitive with other premium models that cost close to $70,000.

If they are looking to buy a Skoda, Perth, Wa drivers should contact us here at Skoda Perth. We have a great selection of new and used cars for sale. Book a test drive with us and discover the Skoda difference for yourself. We have competitive financing options that are tailored to your individual circumstances. If you have any further questions, our sales team is standing by to help.