Branded Edible Oil: Delicious Prospects In India

By Author: Nichrome
Total Articles: 56
Comment this article

According to a CARE Ratings report dated July 2016, India plays an important role in the global edible oil market, accounting for 10-12% share of consumption; 6-8% share of oilseed production; 4-6% share of edible oil production, and 12-14% share of world edible oil imports for OY15. Availability of edible oil in India has shown a compound annual growth rate (CAGR) of 7.32% during OY06-OY15 with y-o-y growth of 8.02% in OY15 over OY14, whereas the growth in population has remained at CAGR of 1.29% during 2006-2015.

Edible oils constitute an important component of food expenditure in Indian households. Edible oil industry is one of the most important industries of the agriculture sector in India. India is a leading player in the industry, being the world’s largest importer from Indonesia and Malaysia and third largest consumer. India is the fourth largest oil seed-producing country in the world after USA, China and Brazil.

The growth in production of domestic edible oil has not been able to keep pace with the growth of consumption. Limited availability of oil seeds and shifting of acreage to other crops has further ...
... increased the demand supply gap. This gap is being met by imports from leading exporters Indonesia and Malaysia and account for almost 55-65% of the total oil consumption during past five years.

Although 40% of the market is fragmented and unbranded, there is a growing demand for branded edible oils. Hygiene concerns, awareness and preference for healthy, fortified variants, and increased income levels are pushing up the market for branded cooking oil. While 20-25 big players such as Marico, Agro Tech Foods, Ruchi Soya, Adani Wilmar, Mother Dairy and Cargill India control over 60% of the edible oil market, there are about 200 small and medium regional players accounting for the balance in the sector.

For edible oil packing, Nichrome is the preferred supplier of oil pouch packing machines. As a renowned, innovative Oil Filling Machine Manufacturer, Nichrome is trusted for its cooking oil filling machines and ghee pouch packing machines. Nichrome’s Automatic Oil Filling Machine, FILPACK SERVO SMD is a high speed, accurate and hygienic oil packaging machine designed to deliver an impressive 100 packs/min. in 50 ml to 100 ml, 3-side seal pouch formats. It promises to protect the purity of the product, improve time-to-market, and enhance the retail value of the brand.

The VFFS edible oil filling machine is built with an enclosed SS cabinet construction. UV sterilization of the packaging film is inbuilt. The automatic filling machine has the capability to pack two different products and quantities at the same time. Space requirements are lessened as the oil filling machine does not have any side opening. The controller is operator friendly and the machine is totally mechanical with no need for compressed air.

As per a report by Aravind Chander of GIRACT, Switzerland, global oils consumption is likely to increase 50% by 2025. For oil producers who want to make the most of this exciting potential, Nichrome, the leading Oil Packaging machines manufacturer, is the go-to partner for packaging speed, quality and cost-efficiency.

Nichrome has developed a versatile range of machines that can meet the packaging specificities of a varied range of products. Nichrome emphasizes on giving complete support to our customers, from consultation and development of the machine as per client requirements, to production of the packaging machine and providing extensive after sales service. Nichrome is dedicated to providing the highest production rates, maximum accuracy and consistent pouch quality as per each individual client’s requirements. Nichrome has a vast global presence across 45 countries with 6000 successful installations. The company also has a large market presence in the packaging machines India sector with 8 offices. The company is a pioneer of the Vertical Form Fill Seal Machine and the aseptic pouch packing systems for the dairy and beverage industry and is poised to become a premium global brand offering end-to-end integrated packaging solutions .