Social Media Marketing Strategy And Benefits

By Author: Subodh Verma
Total Articles: 4
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Social Media Marketing is something that WebSaviors specializes in strategizing for our clients. There are various questions arisen by our clients like:-

Is Social Media necessary
What are the outputs
How it can help my business conversion rate
So basically a majority of business persons don't even know about the benefits of Social Media Marketing. Leaving apart the benefits, many of them don't even know what is social media marketing ?. So here is the answer.

What is Social Media Marketing?

First of all, let me make one thing very clear that there is a difference between social networking and social media marketing as per business

Social Networking for Business

Social networking for business is what you can do it on your own. All you have to do is to upload your business products on your social profile and the networking is on.But as it sounds, it is not that beneficial. Because only the friends of your will see your post and that will not cover a lot of visitors for engagement and conversion. What more you can do is to create a brand page and invite your friends for like ...
... and upload your content there. But still, it's the same process and won't cover a large amount of audience. So this is what we exactly call social networking instead of social media marketing. Now I am gonna tell you what is Social Media Marketing?

What is Social Media Marketing?

Social Media Marketing as the name differs from social networking so the work and results. Social media marketing is done not only to target and convert a lot of visitors into customers. But also spread brand awareness for that particular brand over social media.

How Social Media Marketing is done

Social media marketing is done by

Creating a Brand Page
Send invites to a large amount of audience interested in your product/services.
Joining Group having the audiences interested in product/services like yours.
Sharing your website post on your social media page.
Share your post from your social media page to the groups you joined.
Share your feeds on other pages too.
Use Pay Per Click social media ad management.
Now, this is the criteria according to which social media marketing is done. But believe me, it's not Should I set it and forget it way. You must need a proper social media marketing strategy. Because if a marketing strategy is not formed properly then your social profile will become a blank page in a crowded space. And if you can't do that on your own, then We Can Do It For You.

Strategy for Social Media Marketing

To target a large amount of audience and convert them successfully from visitors into customers, you must need an exact social media marketing strategy. Keeping Maintenance, Goals, Metrics and Consistency in mind an individual must perform social media marketing in such a way to spread brand awareness as well as monetary achievements. Strategy for social media marketing

Create a brand page with accurate details like interested- is it a company, a brand, a musician page or else.
Join with the interested or provides same product/services like yours.
Post daily from your social media page for a regular maintenance.
Keep your post simple and keeping in mind that what other want to know.
Keep a track of your daily insights. so you will get to know that your social media marketing is performing well and everything is going perfectly.
Now, this is about the strategy of social media marketing that how you make a strategy for yourself of better conversion and fewer efforts. But you can't do anything if you don't know the goals of it. Mean to say whatever you do, you have to do it by keeping a goal in your mind. If you are performing an online social media marketing campaign then you must know what you going to achieve with that. Without goals, it's like a mentally imbalanced elephant who keeps roaming here and there without any goal destructing everything. So you don't have to be like that and decide a proper monthly or quarterly target you will going to achieve via social media marketing.

How to Set a Goal for Social Media Marketing

One of the huge mistake made by every person new to social media marketing is having a limited mindset. That as soon as I launch my services on social media, I will get sales from day one because other businesses are doing so. This is absolutely incorrect. Social Media is not a short cut to success. But if you decide proper goals and maintain an up to date strategy then social media will prove itself as a long-term achievement for your business.

Types of Goals you Can pick using Social Media Marketing for your business.

Give competition to your competitors.
Aware audience about your brand.
Leads and Sales Generation.
Direct Customer Engagement.
Stated above are the common goals you can decide for your business too. And by being stick to them you can find a huge difference in your business growth and conversion which is what every business person needed the most. But after implementing proper strategy and deciding the particular goals.

How will you get to know that you are reaching for success?
How can you measure that you're getting the desired results?
For that, you need metrics and insight results for your social media marketing.

Metrics for Social Media Marketing.

Now you can measure your success on social media in three ways.

Insights within the networks
Measuring against your competitors
Back Traffic to your website.
Insight within the Network

Let's have an example of Facebook. You can measure your success by measuring the

Numbers of Fans: Whether they are increasing of not.
Number of Comments: To track customer engagement.
Number of Responses: What amount of peoples on facebook giving a response toward your product/services, Whether it is positive or negative.
Traffic: How much traffic your facebook page encounters daily.
So under a chosen network, you can see that whether your social media marketing is performing well or not.

Compare yourself with your competitors.

This is important because you can't identify your goals in the space of millions. For that, you have to narrow that size of your competitors and measure yourself with them. Mean to say make a list of your nearest competitors and do:

Follow their social media page.
Note what are they publishing on their page.
Track their live time interval, how much time they take to post after previous one.
Note amount of followers they have on social media.
By measuring your competitors you will get to know that how they are performing in the market. According to that, you can also make a social media marketing strategy for yourself. But do not copy, because people's want something different always.

Back Traffic to your Website.

The best way to measure your online success and increase your sale and profit rate you must own a website too along with social media. This will not only show that you are a genuine brand but also increase the growth rate for your business. And you can also measure your market by tracking that how many visitors are visiting your website via social media.

So this is all about social media marketing and if you think that you don't have enough time to do all this, but also wants a sure business growth then you can hire professionals to do that for you.

You can also visit our Website www.websaviors.in to know how we can help you in social media marketing and business improvement. So that you will get a sure success rate and monetary achievements