What Are The Advantages Of The Various Forms Of Advertising?

By Author: Manoranjan Nanda
Total Articles: 120
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Advertising is the most important tool of marketing. The main function of advertising is to instruct, inform, educate a particular target group about a product, idea or service and call for action. Action in advertising means sales. The objective of a particular ad campaign is successful when its results to sales. There are various forms of advertising and advertisers use different modes and tools of advertising to promote their brands or services.

Various forms of Advertising

Take a sneak preview about the various forms of advertising along with their nature and advantages.

Television Advertising

Nature of Television Advertising: Television Advertising is entertaining in nature as it provides both audio-visual facilities. Television Advertising provides effective reach to the target audience along with good coverage. A television ad generally lasts between 40 and 60 seconds.

Advantages of Television Advertising

Mass coverage
Effective reach and coverage
Preferred channel by the mass

Radio Advertising

Nature of Radio Advertising: Radio Ads ...
... usually last between 30 and 60 seconds. Radio Advertising has widespread reach because of its portable nature. Audiences love listening to radio ads along with their musical jingles.

Advantages of Radio Advertising

Entertaining in nature
Mass coverage
Efficiently delivers the message to the right target group
Portable and can fit anywhere
Cheap and affordable
Provides call for action facilities for advertisers

Print Advertising

Nature of Print Advertising: Any type of publicity which is carried on through print medium comes under Print Advertising. Examples of Print Advertising include magazines, newspapers, journals, flyers etc.

Advantages of Print Advertising

Focussed target
Repetition (one can go through a particular print ad again and again)
Good for future reference
Message can be effectively transmitted

Airport Advertising

Nature of Airport Advertising: Airport Advertising is one of the forms of outdoor advertising or OOH Advertising. Airport Advertising is carried through various advertising tools such as kiosks, digital signage, billboards, hoardings etc

Advantages of Airport Advertising

Effective reach
Attention grabbing
High-glamour look

Outdoor Advertising/ OOH Advertising

Nature of Outdoor Advertising/ OOH Advertising: Outdoor Advertising or OOH Advertising involves any kind of promotion carried out of home. Examples of Outdoor Advertising or OOH Advertising include billboards, hoardings, kiosks, digital signage, lampposts etc.

Advantages of Outdoor Advertising

Wide reach and exposure
Attractive and eye-catchy
Effectively reaches the target audience
Not limited to a particular region

Mobile and Internet Advertising

Nature of Mobile and Internet Advertising: Mobile and Internet Advertising has become one of the latest trends of promotion Mobile and Internet Advertising both are customer centric. Forms of Mobile Advertising include SMS- Push, Pull, Shortcut, Keywords, WAP/Voice Portal/ Bluetooth/ Gaming, Contest Hosting; Subscription based alerts, Download-Ringtones, Wallpapers, Sponsorship of zones, Brand Zone/ Customer Care Zone etc. Some forms of Internet Advertising include banner/ text advertising (CPM, PPC, CPL), E-mail marketing, Viral marketing etc

Advantages of Mobile and Internet Advertising

Renders effective reach and immediacy
Interactive in nature
Not time consuming and delivers the message within a short period of time
A personalized mode of promotion

Reference Website: - www.worldwideadvertisingnetwork.com