123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Food,-Cooking-and-Drink >> View Article

Starbucks Coffee History

Profile Picture
By Author: Randy Wilson
Total Articles: 56
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck's business model certainly deserves commendation if not adoration in the business world.

The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.

In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S.

In 1982 Starbucks coffee history was changed ...
... forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe' latte' and, as he observed the café patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck.

In what he describes as an epiphany, the idea hit him, "why not create community gathering places like the great coffee house of Italy in the United States?" He wondered. This idea would place Starbucks coffee history into the annuls of business journals for decades to come.

However, his idea was not well received by Baldwin as he wasn't too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy's largest newspaper, ‘The Daily'.

In 1987 Starbuck's was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years. Schultz modified the Starbuck's bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck's and converted the six existing Starbuck's roasting shops into elegant, comfortable coffee houses. Starbucks coffee history was just was beginning to take shape.

Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafés in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion.

© Copyright Randy Wilson, All Rights Reserved.
About the Author Randy works with his son on Ultimate Coffees Info. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses.

Total Views: 252Word Count: 510See All articles From Author

Add Comment

Food, Cooking and Drink Articles

1. Top Supplier For Quality Spices In The Usa – Legacy Dive Exim
Author: Prince

2. Spin 120 Black: A Flame Whirl For Your Home
Author: Coba Grill HK

3. Mango Pancake Mix: A Tropical Delight For Your Breakfast Table
Author: shaimaglobosoft

4. Delicious Low Carb Meals: A Gateway To Healthier Living
Author: shaimaglobosoft

5. Mastering Corporate Event Planning: Strategies For Unforgettable Professional Gatherings
Author: Good + Bar

6. Live Pasta, Bbq, And Food Station Catering For Weddings & Events - Binge Story
Author: Prince

7. How To Prepare Beef Hor Fun ?
Author: Coba Grill HK

8. Why Spit Roast Catering Is Perfect For Intimate Dinner Parties
Author: Mario Sazos

9. Cozy Corners And Aromatic Brews: Exploring Doha’s Top Cafés
Author: priyanka

10. Indulge In Atlantic Grill: A Culinary Voyage Through New York’s Vibrant Tapestry
Author: atlantics grill

11. Navigating New York Restaurant Reservations: Atlantic Grill At Its Best
Author: atlantics grill

12. Atlantic Grill: A Premier Culinary Destination For Seafood Lovers
Author: atlantics grill

13. Savor The Authentic Taste Of The Best Veg Pickles In Hyderabad
Author: Diya

14. Leading Modified Starch Manufacturers In India: Bluecraft Agro’s Excellence In Specialty Starches
Author: Bluecraft Agro

15. The Ultimate Guide To Traditional Indian Pickles: Flavors, Benefits, And Recipes
Author: Ncui Haat

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: