Myths About Email Marketing

By Author: Jaye Williams
Total Articles: 7
Comment this article

Regardless of the industry, there exist both myths and misconceptions about the methods and the results that marketing will bring. Email marketing also isn’t different from others. Email marketing is widely used by millions of people for marketing their products and services. When you are marketing through emails, you tend to believe on myths and plan accordingly for performing campaigns. But this could be a major reason for the failure of many businesses. Thus, have a look on these common myths to get an idea for improving your email marketing strategies.

1. Morning is the Best Time for Sending Emails

When is the best time to send emails? Is this question triggering in your mind? If yes, then probably even you are one amongst hundreds or thousands of people. Many people think that morning is the best time for sending emails to your customers’. But, according to the survey, experts have analyzed that most recipients are more likely to open their mails after 12pm. However, there are still many contradictions about time schedule for sending emails. So, if you want to send emails effectively, then we would recommend ...
... you to stay away from sending emails in morning hours as your efforts would go in vain.

2. Sending Emails too Frequently would be marked as Spam

This is one of the biggest misconception that today’s marketers are facing. Many people think that by sending emails to recipients very frequently, would irritate them or probably even result in marking as spam. But, the fact is that the more frequently you send emails, the more likely they are to open their mails and click the links. So, if you are keeping your emails for a long time and waiting for a month or a week, then hurry up and send it to them quickly and increase your revenue.

3. Responsive Designs for Emails

If you are not taking advantage of responsive designs for email, then it looks like you are letting your money to drain. In this digital era, most of the people use their smart phones for checking their mails. If you don’t have a reader friendly email, then there are more chances that your clients’ might delete it. So, take the advantage of the services which are freely available today and make your email look more responsive.

4. Keep your Subject Lines Short

You might be thinking on how does it matter to keep short or longer words in subject lines? But, yes it does matters. The key to successfully drive click-rates is by keeping a short subject in your emails. Length of the subject line plays an important role in determining performance results. So, if you want to catch attention of more subscribers, then it’s better if you keep your subject lines short and crispy.