ALL >> Search-Engine-Optimization >> View Article
What Key Emerging Trends Will Impact Seo In 2017?

Google and search engines are constantly evolving the SEO landscape to not only bring the best possible content, but also to imbibe some of the most subtle and significant changes in the way we use technology today, to make it more user friendly. This includes Voice Searches, AMP, RankBrain etc. Here are some of the key trends we can look forward to in SEO space in 2017
1) Accelerated Mobile Page (AMP)
Google has moved to AMP Protocol for indexing the pages since February 2016. It contains three parts – AMP HTML, AMP JS and Google AMP Cache. It allows building webpages for static content that render speed and improves page performance considerably. It is also considered to have a significant impact on ranking in the upcoming year as Google links AMP pages in all its search results. Many companies providing SEO Services are already looking to optimise for AMP as it is expected to gain more momentum in 2017.
2) RankBrain
2017 is also going to take us back to basics, i.e;Rank tracking. Google’s Rankbrain has huge impact on SEO management as it requires keyword optimisation, basis what, the user is ...
... likely to search or mean instead of carrying out a literal word-based search. The RankBrain AI System will get smarter and crucial to the ranking process in future. It will allow a SEO company to complement their research with the Google’s ‘related searches’ results for the targeted keyword and build organic content around it for better page response. RankBrain allows building resources that can be useful even when not all keywords can be fit in the article.
3) Long content will cease to be attractive
Search Engines place a lot of emphasis on the content to index websites. With the increasing number of mobile searches, the content needs to be rich yet concise. Also Google often displays the required content in the search results directly, be it webpages, videos or even info-graphic images. A rich or visual content can help the owners achieve enhanced listing on search engine results page compared to the lengthy write-ups which even compromises the upload speed.
4) SEO for Mobile-First
In the upcoming year, Google and search engines will continue to focus on the bringing the best and the most relevant content to their users as one sees the mobile search volumes surge. With the increased mobile searches and the Google’s mobile-friendly algorithms for better SEO, trimmed sites with less loading time and user-friendliness will have better domain authority and keyword ranking.
5) Voice Search
More and more millennials use voice search and using virtual assistants like Siri and Google Now on their smartphones. About 20% of the Google searches are voice based and the numbers will continue to rise in 2017 as well. SEO for voice search requires better understanding of what a user is likely to search for or speak – including buzzwords, slang etc, to optimise search results.
In the world of 24/7 connectivity, the content engagement is a key for an online marketer. Hence it is imperative to be mindful of upcoming trends.
Jitendra Raulo is the author of this article. He is Co-Founder & CEO at Aarav Infotech India Pvt.Ltd. Find more information, about aaravinfotech. and Services of Aaravinfotech here.
Add Comment
Search Engine Optimization Articles
1. Mastering Seo In Auckland: The Key To Digital SuccessAuthor: Top Rank Digital
2. Technical Seo Checklist: Fixing Errors That Hurt Your Rankings
Author: Harry Sazos
3. How Can You Profit From Hiring Experts At Seo Marketing Firms In New Zealand?
Author: Top Rank Digital
4. Seo For Tradesmen: A Comprehensive Guide To Growing Your Business Online
Author: Captivate Designs
5. Property Management System Vs. Manual Management: Which Is Better?
Author: Booking Master
6. Get Stunning Presentation Folders Printed – Custom Templates & Fast Printing!
Author: Maruti Khapare
7. Your Website Performance With A Powerful Seo Optimizer & Keyword Rank Checker
Author: EliteSiteOptimizer
8. Digital Marketing Strategy For 2025: Innovative Approaches For Growth
Author: Niveditha Jain
9. Affordable Search Engine Optimisation Packages Uk: What To Look For In Budget-friendly Seo
Author: Cartoozo
10. Top Budget-friendly Marketing Agencies In Pune
Author: swapnil majgaonkar
11. Free Ebooks And Seo: A Strategy To Boost Your Website Ranking
Author: Harry Sazos
12. How To Use Social Media To Market Your Real Estate Investment Business
Author: SEO For Real Estate Investors
13. Digidreamers: Elevate Your Brand With Digital Marketing
Author: pallavi kale
14. Introduction Of Seo
Author: Kamal Batra
15. What Services Should The Best Seo Company In Ahmedabad Offer?
Author: StreetMedia