Run A Successful Missed Call Campaign With 3 Easy Steps

By Author: Aaditya Aggarwal
Total Articles: 22
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Be it a fresh business set up or an established organization, one always look forward to easily connect with the new customers. One ring concept connected with missed call idea got adopted by companies worldwide to get connected with new and existing customers. Missed call solutions are gaining mainstream position in the marketing strategies of an organization. It started with cricket scores on giving a missed call, now it is used by banks for on demand services to customers, NGOs to gather support from the masses for social causes and media and entertainment sectors. The recently joined and gained popularity in missed call marketing is the Facebook! Multinational companies have also opened large window of opportunities by engaging millions of customers with free miss call.

Missed call services are not limited to large organizations even small and medium sized businesses can effectively use it. It enhances the marketing campaigns like conducting surveys within affordable budget. It is a hosted cloud feature and is ...
... cost effective as it requires no added infrastructure and can be incorporated within available space. Big V Telecom Company incubated by Tata Elxsi provides service like DialnDisconnect is a comprehensively customizable and effectively quantifiable service. With it you can easily modify and design your campaign of missed call.

To run a successful missed call marketing campaign following basics things needed to take care of:
Customers Benefited by Being Part of Missed Call Campaign

Consumers give miss calls to get connected with you for enquiring new products and services or looking for feedback through a call back survey. Customers needed to get benefitted from this proposition.

To get the customers successfully occupied and involved in your missed call campaign it is significant to offer them a valuable response. It is important to market it well to make certain it reaches the right audience that will answer to the call-to-action.

Based on the target audience, design an inventive response that adds value to the customer’s experience in interacting with your organization. It can be like giving discounts on their next purchases or some useful business tips thus customers are benefited.

Quick Response Mechanism for Missed Call Campaign

Customers’ getting quick response for their miss call makes them think valued by the company. A goodwill among consumers increases sales and customer loyalty. It is essential to have quick response mechanism to get the feedback from them and know their demand and requirement. An instant thank you message or get in touch soon can turn customers into loyal customer. The idea is to know and value the customer eventually benefiting company.

Execution of Data Analytics and Optimize the Use of Data Generated

Missed call marketing is a medium to reach large consumer base of millions. Getting connected with your customers with subscription; mobile phone subscribers have been millions and growing further. To reach maximum consumers its marketing has to be excellent where it is being conducted. Offer customers to subscribe through missed call service to have right data analytics mechanism with options like query call, subscription verification call and call to subscribe.

DialnDisconnect gives access of live missed call data and analytics through an inclusive web interface which you can access from anywhere. A detailed data of time and place of the missed call is provided and the generated database is automatically synced with your CRM account. It features audio logs of callbacks generated which helps to monitor and maintain quality.