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Well, FBA is just not a jargon anymore, with so much hype about this premium service provided by Amazon, it has definitely changed the way e-commerce has been looked upon. But, what is it? How has it transformed the complete e-commerce? How does it affect buyers? What is in it for sellers? It’s like a cobweb of questions, which our team of Amazon consultants tries to disentangle here.
First things first, FBA is a service provided by Amazon, that expands to Fulfillment by Amazon - “You sell it, we ship it”. Now most of the buyers are unaware of one remarkable feature that Amazon provides, i.e. to choose the seller from which they would like to buy the product.
Yes, this feature is also called BuyBox. It lets you decide your own seller, and guess who tops this seller list? It is Amazon itself. This apprises us that now Amazon also is one of the seller. Or to be specific it is one of the shippers now. What FBA enables the sellers is to ship their products to Amazon warehouses, from where, Amazon, directly packs, processes, ships and monitors the product to the customer, as soon as the order is generated. This ...
... enables the buyer to get their desired items delivered at doorstep within 24 hours. Isn’t it fascinating? I mean with a meager investment from the seller side, the complete hassle of pack and process now belongs to Amazon making sellers and buyers happy at the same time. And the benefits not just end here; we have a list of it too. As a buyer, who wouldn’t love free delivery, FBA enables the fulfilled items of the merchants for free delivery as well as qualifies them for Amazon Prime. And since your product has no shipping cost, it has a competitive price range. The logo ‘Fulfilled by Amazon’ builds upon the trust value, as, if it is packed and shipped by Amazon, there certainly will be no defects in the product as well as it will reach on time.
Also, up-to-the-minute gift wrapping is one of the most remarkable traits that we can’t miss. From the seller’s perspective, the complete order processing and logistics, all are no more of a headache now. Their concern is just the inventory management at the Amazon Warehouse, which surely is not a biggie with a user-friendly platform that allows refills from other channels too. The returns and cancelled orders are also very well handled by Amazon itself. And hence, with a classic customer-service of Amazon, it is able to keep sellers as well as buyers contented.
With such an eminent service of fulfillment, Amazon has also introduced other amenities to facilitate the seller and make online selling absolutely burden-free. Let us ponder upon them.
Now, we all are aware of the fact that every luxury has a price. However, if the price is already known, without any asterisks, it is a bit easier for us. Amazon provides the complete calculation sheet of the prices that are incurred for complete FBA procedure along with the benefits. Still, these prices somehow not match the exact expenditure that finally occurs, hence making the sellers unhappy and preventing them for such investments. Anyway, with Amazon’s ‘Fulfillment by Amazon Revenue Calculator’ the myth and mystery is over. It lets you calculate the exact pricing and expenditures along with the various fees and service charges, hence helping in comparing as well as profit determination. Moreover, for the newbies, it even helps calculating the dimensions (for storage, basic conversions) of the products.
The other facility that Amazon provides is its FBA Labeling Service. Not all of us are brands, neither all merchants have big businesses. Merchants seek Amazon in order to become big, and that’s what Amazon, helps them at. When you ship your product to Amazon warehouse, your products must have their unique identity. Apart from ASINs, the products are identified with the help of Bar codes. Amazon helps to create a scannable barcode for each of your products at very minimal fee of $0.20 per item. Isn’t it a great deal? All your troubles and one solution - Amazon!
Moving on to another amusing service provided by Amazon is Scheduling FBA appointments using CARP. Now what is that? Being a small seller, you might not have enough resources and logistics of your own that can ship your products to Amazon warehouse. Further, you cannot trust the local logistic partners. What is the option left? You, yourself going and carrying around your stuff to the warehouse. Of course not! With so much to do in a business, you don’t have the time for that, also, it is a task of responsibility and care. And hence, comes to your rescue - the ultimate solution provider - Amazon. Amazon let’s you schedule an appointment for an FBA pickup on it’s very easy-to-understand portal called CARP - Carrier Appointment Request Portal. So why to worry about the pickups and logistics, it’s all the work of Amazon now!
So, what have we learnt?
We can definitely call Amazon a magic wand that magically solves almost all the issues of selling online, making it really easy and of a great experience not just for the customer but for the merchants too. With its phenomenal concept of FBA, it is revolutionizing the whole concept of e-commerce that was frowned upon by many a few years back. With so many tools and services, it is a complete package. Infact, we cannot ignore another important feature this complete venture has - FBA Business Analytics. Yes, why just rely on words or publicity, when you can have something better, i.e. your own numbers, facts and figures that reveal your business growth and insights. With different kinds of reports, it generates as per your sales, orders and returns, it is helpful in making strategic business decisions. All in all, with Amazon, it’s a great journey ahead to embark upon. And we are here, to provide you any kind of consulting to guide you through it and taking decisions that help you make most of Amazon.
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