How Is Rwd And Web Hosting Important In Digital Marketing

By Author: Mark Steve
Total Articles: 5
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The digital marketing and web designing techniques are changing rapidly every day and developers are bringing up new ideas, technologies and developer platforms. Along with that, designers and developers are using the latest SDKs to have enhanced features added to their websites. Having a responsive web design has become one of the essential features of a website today and it is a must that a single URL can be used to have the same view in all internet-enabled devices, be it laptops, smartphones, tablets etc. Web Hosting is another valuable feature in the digital marketing.

Let’s see how you can get benefited from both:

Importance of RWD in Digital Marketing

RWD stands for responsive web design and it is a strategy where a user can open a website on any device or screen size and website adjusts or resizes it according to the same. Whether you are viewing the website on a desktop, tablet or mobile RWD adjusts itself according to it. Due to increasing usage of Smartphone and users preferring to surf via handsets rather than desktops or laptops, RWD has become essential for developers. In case of Digital ...
... Marketing, it is very important to have a responsive web design strategy as even Search engines like Google give higher ranking to them. This enables companies to have a direct effect on their rankings on search engine result pages (SERPs). Earlier it was practice to buy links and get higher rankings but all search engines including Google have reframed there algorithms to check what sites need higher rankings. Mobile friendly websites are given higher rankings. Hence a RWD enabled website will have better SEO Rankings and a good user experience. This will give boost to your digital marketing campaign and will convert leads to sales.

Importance of Web Hosting in Digital Marketing

Web Hosting another very important aspect in terms of Digital Marketing as even a second of breakdown will give company’s reputation as hit and with so much completion these days in the online domain it is hard to recover the lost reputation. There are so many web hosting agencies available and we need to choose wisely and not just pick the cheapest one. We need to check all reviews of those agencies and compare it with services it is offering and what was past uptime of that agency. Business owners often make this mistake and compromise on web hosting but it should strictly be avoided. Web Hosting can affect the digital marketing and the following factors should be taken into account before finalising a web hosting agency:-

• Support: Web Host should have strong round the clock support available and should be competent enough to rectify any issue in the shortest possible time. Issues can be avoided but can’t be eliminated therefore it is important to have a strong trouble shooting team at the back to keep the site up and running.

• Downtime: As said earlier downtime adversely affects your reputation and ranking in search engines. These days Search Engines also de-rank unreliable websites and your ambitious SEO Marketing campaign can take a hit.

• Speed: It is proven time and again by various user experiences and surveys that average time a user spends on websites is very less. Also, the more time your site takes to load, lesser are the chances of the user giving you the desired results. The major reason for Facebook taking over Orkut was that Facebook took very less time to load as compared to the later. Even search engines give poor ranking to sites that have slow download speed. Irrespective of the package or speed, hosting server is always claiming the test speed of sites and get a signed Service Level Agreement (SLA) from the provider.

So, the better the hosting services will be, more effective will be your marketing campaign as it will increase your visibility on the online domain. And it is clear that effective marketing is directly related to more effective sales hence companies should pay due diligence for choosing the best Web Hosting provider and ensure that their website is responsive.