5 Methods Of Mobile Application Development For Users Getting Onboard

By Author: Tanuja Dongre
Total Articles: 6
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Gone are the days when user experience was all about intuitive and delicate designs but as we probe deeper into the matter, we will find more factors which affect it with a product. It is something more than beautiful and attractive interface at the moment.

The concept of user experience envelops web content, formatting, CTA’s, marketing messages, customer service and overall value of the products. Whatever it may take to make the users happy, and satisfied, manufacturers always speak about a good one. And it is done the best way through keep solving their issues. One way is user on boarding.

User On boarding is a set of techniques with the help of which first time users gets converted into active users. It is a continuous process and not a feature which can be once introduced and then can be forgotten about. It is same as when users try a product first time and it turns out to be so good that they want to use it again.

On boarding process for a good user is not just restricted to beautiful and intuitive interfaces because this thing doesn’t solve the user problem. One should show the worth and must ...
... be able to deliver value at the initial stage of the process only. In this era, where for every practical thing, there’s an application, your mobile application need to be of cutting edge from the launch itself.

User on boarding must create a magical moment in which the users must feel that this application is exactly what they were looking for.

Designing process of Users On boarding for Mobile Applications?

For the users, the on boarding process differs based on the product type. For instance, designing for SaaS, is completely different from doing it for mobile app development. The objectives to be achieved through user on boarding should be clear, the product type which needs designing as well.

What makes some users stick with an application while others delete is in one go? Well everyone’s expectation differ but if a user leaves the app after installing it, the app wasn’t convincing enough for him. To start with, an interview can be conducted asking the successful users in order to understand what they like about the application, how it solves their problems and what they expect more from it.

For first time users, it may prove beneficial by giving them experience of the best of the application thereby turning them to active users. There are methods which can help in designing the process of on boarding for a mobile application:-

• Interesting Tutorials
A tutorial suggest how to use and can be a good way to greet the users but be careful not to annoy them by telling what he may already know. If there’s anything which confuses the user, it is definitely worth to be including in the tutorial. But it has to be quick, easy, effortless and convenient. The tutorial must focus strictly on how the product is and how it solves the user’s issues.

• App Approval
Asking the users for approval may ruin the experience for them and may annoy them to the point of erasing the app altogether. It is a sensitive part. Follow the reciprocity rule if it’s really unavoidable to ask permission for something crucial. Give something to the users of the value first and then ask something in return.

• Eliminate the sign up process
You are also aware that filling lengthy forms is tiresome and annoying so a good mobile app is the one which do not contain the sign up process. Make your form as short as possible. Save the user’s time by asking for smart defaults and executing inline validation, status bars and other hacks of usability which can work for your app.

• Emails and push notifications
As soon as you create first impression, it’s time to retain the customers. At this stage, you can use email and push notifications for reminding the users about the app. But ensure the value of alert mails for the users and try not to be too intrusive.
You can use pre written emails which is delivered to the users guiding them through the app and inspiring them to get the most out of it, which are sent to them on day 1, 3 and 7th.

• Contact center services
It gives an assurance to know that real people work behind these products, the ones who are ready to help with any problem user’s face with the app. Caring about the users and making them satisfied will speak louder than any other of your marketing efforts. Employ a well trained and empathetic customer service team.
This all requires commitment and efforts on a continual basis. These methods of on boarding must be kept in mind but the priority should be providing value to the users.

About The Author
The article is written by Tanuja Dongre, associated with SureVin, one of the leading service providers of BPO, ITES, Skill Development services, Digital Solutions & Marketing, Data Enrichment & Management Service, Training solutions and HR Consultancy to our clients. With the right balance of technical expertise and vast industry knowledge, SureVin strives to create customer satisfaction considering the nature of work with an innovative approach maintaining integrity and confidentiality of the business.