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When Shopping Is Dangerous
Those shoes irresistible! Rosse, twelve to stiletto heels, the ankles laccettti to promise a fatal charm. Love at first sight. Had episodes for weeks, in the window in the center. Price? Over budget, of course. To fuel the desire, however, the hope of a viable mirage: the seasonal sales early, when the dreams of shopping can become unattainable reality.
Said than done: the fateful day had come. Shoes so his dreams were finally and with 30% discount! The first sign of discomfort had already attacked the cash register. On leaving the store then increasingly dense questions. Why the hell had bought those shoes? When ever they could wear? Not to mention that, despite the discount, they cost, however, half salary. But those who believe: the Carrie of Sex and the City? The pleasure of purchase? Disappeared. Self-esteem? Beneath his feet while the shoes ended up in a corner of the cabinet and their bank accounts are feeling the pinch ..... E 'a fiction, of course, but very, very likely, so that any reader (and perhaps even some reader, why not?) will recognize in the groove of the purchaser "fashionissime" red shoes.
Yes, ...
... because the mania for compulsive shopping, irresistible temptation to purchase that takes a sudden and does not escape, almost private, for a moment of rationality, is affecting an increasing number of people (of which 90 % would be female, between 30 and 40 years). In addition, the sales started on January 2, half Italy, could accommodate the "pandemic" in the face of the crisis and appeals for deliberation.
What starts these days and will end only at the end of the month, is a tricky period, almost a minefield, for 'shopping addicts ", for which the signs with the promise of dramatic discounts, winking from shops, are like real magnets. This was stated on the site www.adnkronos.com, the neurologist Rosario Sorrentino, director dell'Ircap (Institute of research and treatment for panic attacks) to the clinic Pius XI in Rome.
So if the race for traders buying is a hope at the end of a sluggish season, consumers will require attention in order to address the shop in January without damage and without spending more than you could afford.
The argument, of course, is not new and indeed, the literature is rich. Psychologists, behavioral scientists but also writers of fiction have produced whole bibliographies on the disorder that is defined scintificamente "Oniomania" (literally "passion for shopping). Heroin is like Becky, a character invented by Sophie Kinsella, author of I love shopping and all the sequels (I love shopping in white, I love shopping with my sister, I love shopping in New York).
Journalist rampant, Becky has only one weakness: compulsive buying. Buy everything from clothing to household goods, from shoes to sweets, addressing adventures worthy of a novel of adventure. But if firms Becky you can smile, very different is the situation when one realizes that he is afflicted by the same problem. This can send a blow to the wallet, but in any case, reveals lack of affection, voids to fill, more or less latent existential dissatisfaction.
Go shopping more than once a week? Buy above your means? Try more pleasure in spending and in possession of this item? You feel assaulted by frustration if the purchase is prevented but also immediately after shopping? When you go home Never leave the shop without even remove the card? If you answered yes to all questions, you'd better enlist the help of an expert to avoid falling prey to the lure of shopping centers in the balance.
According to psychologist Silvia Guerra, women til you drop you are groped well as clothing and footwear items to make even the most beautiful and comfortable home (with the result of invading all areas of home furnishings unnecessary or unlikely). The men (because the boys will be affected a minority but they are not immune from the "virus"), are more likely to purchase CDs, video games and software, but also ties, shoes and jackets.
In short, a legion of slaves "I buy therefore I am" satisfied only in the fleeting moment of choice and payment, but condemned to a frustrating chasing illusory happiness.
Cure? There are still specific medical instruments but experts advise, at least in serious cases, the use of psychotherapy, sessions, individual or collective, that enhance self-esteem. Love one another and as a value in itself. Is the challenge to win the sirens that draw us irresistibly of the top shopping center.
Author: Sara Cerrato
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