Retail Stores: Wholesale Candles Are Calling!

By Author: Robert Jackman
Total Articles: 1
Comment this article

Do you feel like there’s an element missing from the stock at your retail store? Wholesale candles could be exactly what you’re looking for!

Candles are a great investment for retail stores because of one simple fact: people love to buy candles. Whether they intend to shop for them or not, people will toss a candle in their basket as casually as tossing in a pack of gum. Candles look great, smell amazing, provide homey comforts, and are truly a commodity in life that show no signs of going out of style. It’s no wonder candles make up a 2 billion dollar industry in the US! Nowadays, it’s especially easy to buy them in bulk because there are vendors all over the world selling wholesale candles. Check out these reasons why investing in candles is a great business decision:

Versatility: One of the best parts about having candles in your retail store is their versatility to fit a broad range of customers and their needs. Does your customer need a quick gift for a loved one, a stocking stuffer for the holidays, or a special touch to a home-cooked dinner with guests? Done. Do they need brighten up a room ...
... or make an entryway more inviting with incredible smells? Done and done. With a stock of wholesale candles, you’ll have the right candle to fit each customer's unique needs and interests, no matter what they came to your store to shop for.

Profitability: Buying candles wholesale is an easy and profitable process. There are tons of vendors selling infinite types of candles at great wholesale prices. After a purchase of wholesale candles, most retail stores will price their candles at 100-200% over cost. Seeing as the National Candle Association (NCA) estimates 7 out of 10 households in America use candles, that’s a lot of people buying candles and a lot of potential profit for your store! In addition, lots of vendors will send out free samples of scents or containers so you can get a better idea of what you are investing in, making it an easy and low-risk process.

It’s Trendy: Extremely popular right now are organic candles such as soy wax and beeswax, especially those scented with natural fragrances and essential oils. These candles have seen huge successes at retail stores like grocery/health food stores, flower shops, boutique and gift shops, furniture stores, coffee shops, and department stores. The NCA states, “ Consumers are increasingly purchasing candles as a focal point for their home décor, and for aromatherapy-like relaxation and stress reduction.” So, not only are people loving trendy candles for their natural scents, but also for their ability to add a special aesthetic to a home or office.

The demand for candles is there, so all you need to do is meet it! Start by doing some research on what candles you think would best fit your store and your customers, and then find a vendor that sells them at wholesale. There are many out there, but here are some top trendy vendors to consider for your wholesale candle endeavors. Best of luck!

Website:- https://masonjarcandles.org/