Design Of Website With Respect To Search Engine Optimization

By Author: Stella Mayfield
Total Articles: 17
Comment this article

A survey says there is large no. of increasing users on the internet. Now people like to buy online instead of going to any store .So internet marketing is the most important thing that you must not ignore when selling or promoting your products on your website. By internet marketing you can reach to larger audience with low budget and can get quality visitors to your site and convert those visitors to customers and customers to coming back customers. So your web site is your first impression for most prospective clients. Communication of people and companies also increases effectively in different way like news, blogs, articles, virtual pages etc..

So here I am going to explain how the design of your website can help you to achieve all this things that I have just described and also going to explain some tips or some important questions that you should know when you hire web designer or while re- designing your website.

1. Is your website's design SEO friendly..?
Many people ignore this things but it is an important factor to consider. If you do not know anything about SEO than you can read in following ...
... blogs( link of our blog).you might be happy because you have used excessive use of flash and Javascript in your website and you might have paid lot for that. But the truth is search engines get difficulty to index sites those contain excessive use of flash and Javascript. So your design must be SEO friendly. So if some user has installed older version of flash and your website required latest version of flash that user will be notified or get message like install flash player So you will probably loose that user. So there must be a alternative option for the browser which does not support css or flash .So that is the one simple example that I have given. There are many other things that I am not going to write here but can help your website to get good position in search engine which is related with the design of the website. You can also have seo expert who will take care of all the factors related to design.

2. Is your website's content relevant to you products..?
The content of the website is most important things. It might be happen that user visits your website and read for 2 second and close it just because of your content. So our main objective is to write content that attracts users and search engine both. In sense of user is that he should not get any difficulty to read your content and in term of search engine it should not get difficulty to crawl your site. You should also aware of duplicate content that can hurt your ranking. If your website content is also same as others that why users should use your website. So content is the king of your website. So if your website just displays the images of your products than it is not SEO friendly.

3. Does your website convert visitors to customers?
Is quick-loading?
If your website takes too much time to load then it can be headache to some users.

Presents content that communicates clearly

Is there Clear navigation links are there?
There should be clear an easy navigation system .So user can find all your pages easily.

Is user-friendly? Is easy to read?
As I told you before user should not get any problem in interaction so It is basically related to content and look of your web site like back ground color, font size, font format.etc.

Is your web site compatible with all browsers?
It may be possible that lay out of your website may be changed according to browser so your website must be compatible with all browsers.

Do you Offer payment options that are easy for the buyer to use?

If you are selling any product then you must provide different option for payment like PayPal, alert pay etc..

These are all things that are directly or un directly affects the visitors of your web site .So for all this stuff you can do on your own if you have knowledge or you can hire web designer for all this stuff. So in brief your website design must be user friendly and SEO friendly.