What Internet Marketing Is Not!

By Author: jeavy
Total Articles: 14
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As with anything new, we tend to let ourselves be seduced by the innovation, convenience and excitement, because we experience something that was not previously available. Internet marketing is no exception to this rule. Despite the obvious advantages offered by this new medium for commerce and business in general, Internet marketing also known limits. It is also easy for us to assume a new product or new technology can do more than he can actually. Here's what Internet marketing is not:

First, consider that Internet marketing is not there to replace the traditional trade. Imagine for a moment that you want to buy a ring set with a diamond for someone special in your eyes. You go on the Internet, browsing the web pages, photo after photo, to eventually find a beautiful ring, and then you stop suddenly. You cannot touch the ring or look around the diamond. You only have access to a representation of what will be the jewel when you have in your possession. Will you pay thousands of dollars for this ring or are you rather go to a jeweler room where you have a better idea of what you buy? This is an important limitation ...
... in Internet marketing, and for many products.

Internet marketing is not a seamless system. Almost all those who have some form of online commerce has been the experience of the temporary unavailability of their Website. The site is not available and we cannot do business if the site does not work as expected. In addition, we cannot even have a clue as to when the site will be operational again. This can be a very frustrating aspect of online business.

Another Internet marketing is that many fail to force to believe the Internet is a quick and easy way to "get rich quick". It is true that some entrepreneurs have become millionaires. However, when comparing the number of those who have been so successful among all the companies that went bankrupt or did not really succeed online, we realize that millionaires "after a night" are not the "standard" of what Internet marketing. Most of the business realities of the traditional world continue to apply to the virtual world. Success in Internet marketing is hard work, hard, just like any other corporate application.

Internet marketing is not today what will tomorrow. As fast as a computer model replaces another, the opportunities the web can be ephemeral. 15 years ago, we could go on the Internet and find some textual descriptions of products. Now go have a look and see what we find on the Internet. The entire online shops are emerging and their number still does. Moreover, laws are born every day, personal security fees, which promise to provide relief from different Internet marketing as we know it today.

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