The Importance Of Corporate Reputation Management

By Author: Danny DeMichele
Total Articles: 83
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You can have an outstanding business plan. You can have a superb product. You can even have the best workers in the business all working for you. But if you do not have a good corporate reputation management plan in place, it could all be for nothing.

One of the most important parts of any business is its brand image. How do other people view it - positively or negatively? More than this, if you have a business yourself, you need to question how much control you actually have over it. That might sound like a strange statement, but it is vital to realize that external forces can have just as much effect on your business as you can.

A recent survey showed that just 9% of businesses in the Fortune 100 list had real control over their branding. This was discovered by working out how many of the ten listings shown on the first page of Google were owned by that company. So for example, let us suppose nine out of the first ten listings on Google were other websites where the owners commented on the business in question. This would mean the company itself had just 10% of control on that first page - the 10% perhaps ...
... coming from its own website.

Now it makes sense that in order to maintain a tight control over your own business, you need to control as many of those top ten spots as you can on the first page of results. This would be good corporate reputation management, since anyone performing that search would find good news and positive information about your business.

You can see how important it is to get this right. And since nearly a quarter of those Fortune 100 companies had some kind of bad press somewhere in the first page of results, it is reasonable to assume that has a direct impact on them. If they worked on their reputation by seeking more control over it within those all important listings, their business would benefit as a result.

All of this might sound devastating and even frightening - particularly if you happen to own an online business yourself. What are people saying that could harm your business?

But the good news is that you can take control over this issue and manage your own positive publicity more effectively. You just need to take the right steps to do so, or take on a professional management company to do it for you.

As more and more businesses discover the services offered by corporate reputation management companies, we can expect to see more control exerted over the positive side of things. This will be good news for any company that has had trouble re-asserting itself in the marketplace after a bout of negative publicity in the past. You no longer need to struggle on your own, wondering how to get back to where you were. You can now hire a corporate reputation management team to help you seek the good headlines that win accounts, customers and fresh business.

Danny DeMichele has been an expert for Corporate Reputation Management in his specialised field of business management. His way of explaining the Importance Of Corporate Reputation Management will be available online.