Hottest Trends In Ssocial Casinos

By Author: Maria Antony
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Trends in the Social Casino Industry

The idea of social casino has so far been the finest of all the social games. Commendable! isn’t it?
The history of casino goes back to 2300 BC, when the first casino game was played in China. The existence of Casino is also evident in the ancient greek stories, games of Chance and Romans to Napoleons.
Ever since then, Casinos have grown in popularity despite being outlawed in many countries in the past, which actually gave rise to the emergence of social casinos.

Birth of Online Casino and Social Casino

The birth of Online Casino goes back to the year 1994, when the first Caribbean nation started off with the business of online casino and by the end of 1998, there were 700 real money casino. Currently around 85 have legalised online gambling.
Over the years a new industry evolved, as an offshoot but apparently this industry turned out to add a whole new dimension to the casino industry. Basically social casino is the alter ego of online casino.

Evolving Time and Emergence of Social Casino

As change is inevitable, a massive drift was ...
... also seen in the world of casino. The internet avatar of the conventional land-based casinos took to two forms - Online Casino and social Casino. The online casino is closer to the land-based insofar they replicate the actual casinos online. This means people can actually “gamble” without going into casinos and play with other players in any corner of the world. Social casino is the pure “entertainment version” of it, removing the gambling quotient from the casino (no real money exchanges hands among the players) and bringing in the “social networking” into the fold. The social casino games became a hit at an astounding clip, especially among online gamers. Social casino industry has now become surprisingly large at an astounding $3.4 billion, and still continues to grow high.
An important point to note here is that the reach of social gaming is three times greater than the real land-based casinos. Before we dive into popular social casino games, let’s have a brief look at why they are more enticing than land based casinos.

In a research called “An investigation of social casino gaming”, researchers concluded that the social casino games market was worth US$2.9 billion in 2013 and is estimated to soar to US$4.4 billion by 2017 according to Eilers & Krejcik Research. In contrast, the global online gambling market, which was valued at US$35 billion in 2015, is expected to be twelve times larger by 2015. Such predictions indeed put social casino in the category of the major emerging markets of the future.

Trends in the modern Casino world

Social casino has created a benchmark in the social gaming world, and this is why there is a plethora of social casino games.
Half a decade back the social casino games came into being but the industry has really flourished ever since then. As the industry grew, the game publishers started developing ways to monetize their games to cash-in on the popularity as people are now willing to spend real money on things like virtual chips, in-game goods and unlocking advanced features.

In the following sections we’ll have a brief look on the current scenario of the industry:

Mobile Casino

The world is now of Androids and iOS. With the emergence of mobile devices, gaming has become more convenient and entertaining and accessible than ever before. Being the biggest category of games, obviously Social Casino also has shifted towards mobile gaming, with Slots titles taking the most popular “slot” (pun intended) in Social Casino. Check out Gamentio, the social casino android app.

In-App Purchases

With the Freemium model being the most preferred choice where the games are free to download or register, In-App Purchases has risen to be the most viable monetization method for the games. Eventually with time one needs to buy the virtual currency/chips in order to access the further levels of the game and ths is where lies th revenue generation opportunity for the publishers. According to Soomla, “13% of users who made a virtual purchase in one game went on to purchase virtual goods in a second game. This number rose to 18% for players who made their first purchase within 24 hours of opening a new game. If these paying players opened that second game with 30 days of their purchase in that first game, the number who made purchases in that second game rose to 24%.”
Social Media and Social Casino

Social casino caught the pace in mid 2013, when they started integrating the app with the social heartthrob Facebook. Moreover, now that the applications are available for mobiles and tablets it has created a gigantic revenue generating business.

53% of the Facebook users are engaged in social casino. In many games, the users get bonus points once they start sharing it on social networking sites. Facebook used to be the most common platform for social casino games with it’s Canvas Apps. Zynga is a prime example of driving the Facebook users to its games via many canvas Apps like Texas Hold’em Poker, Farmville and Mafia Wars.

Many new trends in this “mobile” shift like one touch signups using open-auth technologies of Facebook, Twitter and Google in social casino games are making a significant contribution in their rising popularity.

Social Casino and Social Responsibility

An interesting development in the industry is slowly come to the fore. The development is the drift towards social responsibilities, wherein companies like Flowplay has allowed it’s Vegas Casino players to use real money to buy Virtual chips. The proceeds from such transactions are used to raise funds for the American Cancer Society.

According to Eilers & Krejcik Research, this deal is the latest trend. This has actually encouraged the players to do good, it has also helped create a boost in the social casino business, which is $3.4 Billion.
With all these aspects, I’ll sum up this article, if you have any inputs kindly mention them in the comment box below.