The Winter Sales Rush Start On Boxing Day-00-4843

By Author: 4Ps--Marketing
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Queues will form early on in the morning, like the start of the London marathon, and turn into a frantic rush to bag the bargain Holy Grail. By the end of the day shoppers will be exhausted, but maybe a little proud of the new skinny jeans they managed to get 50% off. However, this is only the start of the long distance run and they will refuel on turkey sandwiches, mince pies and warm mulled wine to return stronger and more focused the next day.

It is said that Boxing Day became what it is today in the nineteenth century under Queen Victoria's mighty 63 year reign. It was named after the custom of giving Christmas gift boxes to tradesmen on the 26th December in thanks for a year of good service. It was also traditional to give charitably on Boxing Day and to remember those that have little at a time of plenty.

There is also some evidence to suggest that the celebration could date back as far as the Middle Ages as the gentry would give presents to their servants, and Priests would open their poor boxes to the needy masses.
Boxing Day is an official bank holiday in the United Kingdom and Commonwealth countries ...
... and while it is ordinarily on the 26th of December, it is moved to the first Monday after Christmas Day if the 26th falls on a Saturday or Sunday, as it does this year. One exception is South Africa, which has renamed Boxing Day to the Day of Goodwill to be more inclusive of all South Africans and to remove the holiday's connections with its colonial past.

Apart from the years in which the 26th December fall on a Saturday or As As well as being the first day of the leftovers marathon that follows Christmas Day, it is also the beginning of the mad rush that is the winter sales. Sunday, Boxing Day also shares its festivities with St Stephen's Day, or the Feast of St. Stephen, which remembers St Stephen, the first Christian Martyr.

As with every year, 2009 will see shops opening early on Boxing Day as we close in on the end of the naughties. Along with a media frenzy to cover the rush, there will also be the usual injuries to the odd unfortunate shoppers that get tangled up in the craziness and end up with bumps and bruises. Maybe a first aid kit should be an essential part of the Boxing Day sales preparation. Because of this, many stores will be adopting strict health and safety plans to control the number of shoppers in the store at any one time.

While it's blatantly going to feel a bit like a mass episode of supermarket sweep, there's also going to be a certain thrill of hunting down that dress you've been eyeing up all winter. It'll be tough, it'll be dangerous, but maybe it'll all be worth it in the end.

About the Author:

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