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6 Towards Developing Content For 2016
Content marketing is never boring. Ways to connect with customers, the trends in competition, the opportunity to expand influence ... appear continuously and constantly be renewed. But if you can increase your chance for your content?
Here are 6 tips to growth which we took advantage of it every day to get access to more traffic, even getting more users and developing sales channels through the website design.
1. Refresh your content
Every day we see Google provide more weight to the new content. Trends content is updated to perform better in natural search results. If you look under the user perspective, older information is generally considered obsolete, potentially less accurate or not relevant and could be considered less valuable.
If you want to "survive" in 2016 and subsequent years, your content must be more creative writing, based on thorough research has been and bring more value to readers.
The content should always be updated, refreshed to bring more value to users.
2. Quality Content
Content writers who know the rules: regularly updated. ...
... But that does not mean lack of principles and update the content of the compulsive need a marketing plan in place.
We can say the concept of "10x content" - will take over, this is the type of content to achieve top quality in the field you are in need of marketing do you have a place in the sea of content.
3. The content must be unique, diverse
Google's search technology smarter, especially when artificial intelligence system that its RankBrain gradual process efficiency keywords bring complexity or ambiguity of the user.
Not only that, Google also released a brief results not through the website for a given keyword search. This means that fewer sites are increasing opportunities of access to users who want to search from raw information.
Therefore, please pay attention to this factor in the process of selecting topics for content marketing. Stay away from too common theme and focus on the unique and diversified.
4. Trends rich interactive content
2015 has witnessed the usurpation of the friendly page displaying search results for the default page news. Users who are familiar with the social networking experience is personalized.
In 2016, the greatest challenge for content makers is to create products rich interactive and highly customizable potentially of interest to the user and it is an opportunity for those who do this.
5. General content and based on user suggestions
Many applications and platforms tend to use a lot of content or content aggregated from user suggestions. Features such as "Moments" Twitter was created to attract users to post content under the same theme or a special event in a fixed place, or social networking sites like Reddit entirely depending on the contents of the part of the user ... and this is a trend that is becoming more and more popular.
In the context of content generated by enterprises increasingly lack "life ground", you have to find a new niche for your content or thought to utilize temporary trend "community" of this.
6. Publish
One sure way to get traffic to access high quality website is targeted at common themes. Audiences have proved what they want and value with this type of information.
To do this, or to find out the common themes, you can make use of the keyword tool, look at the contents of competitors that have generated high participation, using Google Analytics to pull a page search report and audit of your existing content to see what people are looking for what and how to participate, so that you get the appropriate direction for the published content.
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