Top 3 Reasons: You Must Get The Responsive Website

By Author: Harold Vance
Total Articles: 113
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The radical changes have been registered in the web industry in the past two to four years. Moreover, the behavior of the buyer has been changed drastically. The people have moved towards the smart devices, wearable and a mobile life. This has revolutionized the way web is projected. The traditional days of having a website with lots of content or no content and getting good exposure as well as the leads are gone. Now the web designers need to be creative and the web developers have to be innovative to make a perfect website, which can beat the competition and attract the audience. Moreover, the website needs to cater both desktop and mobile users. The two possible alternatives are to get a:
1. Mobile friendly version of the website
2. Responsive website

Just for the better understanding of the concept, the mobile friendly website is a separate website created to cater the mobile users only. Whilst the responsive website is the one which adjusts the resolution of the website according to the screen size. Let's have a deep look of three key benefits of the responsive website.

Caters Audience More Effectively ...
... And Improves Sales
It has been noticed that before making the actual purchase, the people use to check the same thing more than three times, check for different vendors, compare offers and other specifications. To be more specific, the buyer used to explore the products on his desktop in between his work tasks. He further explores the same product on his mobile during lunch time or leisure time. He has explored the same thing on different devices before making the actual purchase. This means the webmasters need to keep the website up to the mark and similar for both desktop and mobile visitors because the mobile specific website might have different, typically less than the desktop version, content. This creates a lack of interest for the user as he gets two different types of information. Moreover, it might be difficult to remember or find two different versions of the same website. The redirection to a mobile friendly website increases the site load time and irritation of the user. To make sure the buyer has a smooth journey and get the same experience and information on any device, the responsive website is vital.

Impart Search Engine Benefits
The Google has identified the user behavior of surfing on different devices before making any purchase or decision. Thus, it makes the responsive web and user experience part of their ranking algorithm. Moreover, it has been remarked by the Google that the responsive website has the same URL of the website, which makes it easy for search engine crawlers to fetch the content of the site, crawl and index it. Moreover, it reduces the convoluted web concerns, which may occur due to technicalities such as canonicalization, content duplication, URL redirection, etc. As it is evident the search engines are the major source of the incoming flow of visitors. It is must do everything to gain the ranking benefits and responsive web development is essential for that.

Reduced TOI (Total Cost of Ownership) and Improved ROI (Return Over Investment)
The technology has made the responsive web development very easy. The invention of Bootstrap development can said to be the revolutionary step in the responsive web. A single code written in the Bootstrap can cater users of all the devices. It offers the code reusability, inbuilt library and many more advanced features, which decreases the development time and efforts. This ultimately decreases the cost of ownership and improves the return over investment.