7 Tactics That Can Change The Future Of Your E-commerce Business

By Author: Mockingfish
Total Articles: 4
Comment this article

Pushing the sales and conversion rates can be a tricky task for any eCommerce organization especially when they know that they are fighting an odd battle with some of the various eCommerce giants like Amazon, eBay, Ali Baba, Flipkart and such others. But, it may not be the same scenario always as smaller eCommerce organizations can now make a convincing start by practising certain important tips. Take a look at some of these amazing tips that can effortlessly give a new direction to your eCommerce conversion rate optimization efforts for your smaller eCommerce organization in their battle against bigger giants.

1. Pay attention towards the upsell and cross-sell activities- Inability to persuade your customers while making a purchase can jeopardise your chances of making a product sales which can in turn affect your conversion rates as well as your eCommerce fortunes. Your business organization should focus on the other aspects of online marketing like upselling and cross- selling that can provide your targeted customers a more valid reason to make an online purchase. Don't just lose your customers directly if your eCommerce ...
... store is unable to provide them the required product but be a little more persuasive by providing them other alternative products or by encouraging them to purchase more through upselling and cross selling techniques.

2. Work towards ending the stock of your slow moving products- There are numerous items on your eCommerce store that have less saleability, are seasonal in nature, replaced with another products and are staying back in your inventory for a long time. These type of products not only slow down your business sales revenue but also impacts your business growth. So, to increase the movement of these less selling products from your eCommerce store, you need to push more active sales focused campaigns and higher discounts so as to persuade your customers for purchasing these products.

3. Offer live chat and other customer support mediums for speedy resolution of customer issues- Give assurance to your customers that you are with them at every instance so that they can feel more inclined and loyal towards your eCommerce store. Provide them live chat service, phone or email support so that your customers can easily get their issues resolved by engaging with your customer support representatives. Further, it will instill a sense of confidence among your customers that they are being valued by your eCommerce organization.

4. Initiate efforts towards making your website more engaging and user friendly- In order to grab the instant attention of your targeted customers, you need to make your site more engaging and user friendly. To fairly begin in this direction, you need to improve your website navigation, checkout process, loading time, visual appearance and other such features so as to get an amazing and attention seeking website. Moreover, there are various web analytics and testing tools like Mocking Fish that can provide you exceptional services to improve your site usability, conversion rate and customer engagement.

5. Increase your customer base by adopting social media and other such promotional strategies- Don't restrict your eCommerce store with your existing customer base only but try to expand your customers by utilizing the various customer targeting campaigns. You can take the help of marketing techniques like customer targeted emails, social media marketing, content marketing and other such mediums so as to get the attention of your targeted customers towards your e-commerce store. Once, you are able to increase your customer base, the chances of making improvement in your conversion rates and product sales will also enhance further.

6. Engage your customers with your eCommerce organization through offers like free shipping, discount prices and other such schemes- Customer engagement is equally important for every eCommerce organization irrespective of their business size and market capitalization. But, this is not an easy cakewalk for everyone and business organizations need to follow various strategies so as to keep their customers hooked to their eCommerce store. Business organizations can provide facilities like free shipping, discount services and other sales bound offers so as to grab the instant attention of their targeted customers.

7. Acknowledge your customers purchasing interest- Show your customers that you acknowledge the purchasing interest shown by them towards your eCommerce store by sending them a “Thank You” message or by providing them a faster shipping service without any increase in the shipping fee. This kind gesture will take your eCommerce site to greater heights and will make your customers more loyal to your business organization.

These 7 amazing tips can surely guide your eCommerce organization in the right direction so as to make rapid strides in the field of conversion rates and product sales. So, don't let your eCommerce store suffer due to your small business size but adopt these tips so as to pose a tough fight before those bigger eCommerce giants and for effective website optimization.