Why Is Responsive Web Design Important For Your Website?

By Author: Jitendra Raulo
Total Articles: 8
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In today’s age of all pervading use of smart phones and tablets, having a responsive web design for your business has become very crucial. Before the cell-phones hit the markets the work of the web designers was limited to retaining the same feel and look of the websites for browsers on different desktop computers. However, as the technology progressed, the type of devices, browsers, platforms used to view websites increased and it became essential to give each type of user the same experience while viewing the websites. Responsive web design services assumed great importance and the web designers shifted their focus to responsive web development. Many companies providing responsive web design services India mushroomed and soon became essential for business success.

Responsive Web Design—Meaning of the Term

Responsive web design is a method wherein the website is laid and coded in such a way that it can be viewed with great ease on a variety of devices ranging from desktop computer monitors to cell phones. All elements like the images, text, screen-layout, video or audio players and navigational aspects restructure ...
... and reorganize themselves depending upon the size of the device. This therefore eliminates the need for having two versions of the website; one for the mobile and the other for the desktop.

Importance

If you are starting your website from scratch then it is advisable to design a responsive web design from the very beginning. This will confer several advantages for your business which will ultimately lead to a greater ROI in the long run.
Increased use of Mobile Devices: The percentage of people browsing websites from their cell phones is increasing in exponential numbers every day. As per research studies almost 50% of consumers decide on the stores for their purchases after doing a local search on their cell phones. So the concept of ‘One Site that Suits All Devices’ just cannot be ignored.

Cost Effective:

The cost of developing a responsive web design may be more than a traditional website but it is definitely lesser than the cost incurred to create and maintain two versions of websites; one for the mobile and the other for the desktop computer. Developmental costs as well as the total ownership costs are reduced by developing your website using responsive web design services India. Managing the website in this case also becomes easy.

Optimal User Experience:

Though content may be the primary criteria for success metrics, it is the easy accessibility of this content through the user’s preferred device which is of prime importance. Responsive websites align to every popular device handled by the user. Utilizing the responsive web design services gives an excellent user experience to all irrespective of whether he or she is an extremely busy working individual or a very diligent college student.

Summarizing

From the points listed above in favor of responsive web development, one can summarize that it is definitely a good idea to get your website designed by a renowned responsive web design company and reach out to wider audiences.