Intelligent Data Printing Cuts Through The Web-to-print Clutter With Branded Portals

By Author: kelly15501
Total Articles: 55
Comment this article

Portland, OR Everybody wants a private label print portal now, and that is exactly what Intelligent Data Printing is delivering. Custom storefronts, editable designs and unsurpassed convenience are all part of the package IDP's clients have come to expect.


Marketing departments are moving toward having their organization's promotional collateral online, editable, and ready to order with a click of the mouse. Nearly every conceivable product or service you can think of is delivered the same way, so why should printing be any different. It used to be considered a sophisticated print channel you would expect to find only in business magazines, or possibly offered by a high end ad agency, but in reality, it is available to small print businesses all over the world. IDP (http://webstore.intelligentdataprinting.com) has positioned itself perfectly to meet the expectations of the modern print buyer, and simplified the ordering process for all involved through web-to-print automation.


Tim Carp, founder of IDP spends fast-paced days and nights successfully juggling the daily operations ...
... of his print business. Over the years, he has employed an impressive array of new print technologies, relentlessly hunting for new applications that can meet his clients? changing needs. He has seen several recent trends within the industry that have led to modifications in his service model.


Like many industries, the current recession has led print companies to control costs in order to survive. Carp points out that layoffs of sales staff have resulted in an overall drop in service levels to accommodate price scrutiny. Additionally, most web to print technology has been plagued by expensive packages and general underperformance, so adoption has been slower than expected. As online print ordering has matured, so have the expectations of customers and printers alike. More than a decade later, it is time to seriously reconsider what web to print can do for your business.


Recession and technological advances are proving to be a powerful catalyst for the evolution of the entire print service model. Printers are trying to eradicate inefficiencies by automating several processes. Print buyers are also demanding greater automation via branded web-to-print portals their employees can use whenever and wherever.


Intelligent Data Printing relies on the PrintBridge solution by FORIX (www.forixprintbridge.com), to power their multiple storefronts. orix has an incredible price point for the level of product that they are offering ? says Carp. nowing that there is a limitless amount of products that we can create and sell on the site is one of the main reasons why I am a huge advocate of web to print.? Carp goes on to explain that IDP is pushing to drive additional revenue from its current client base rather than driving a strictly retail marketing plan. ur quality level and attention to production schedules is very high, and there isn't any way they would be able to compete with the mega web-to-print sites at our level. This is not to say we don't want to drive retail business, but more opportunities can be found in empowering our existing clientele?


So why PrintBridge ? he web software, once you learn it, is very easy to use,? Carp says. e are not reinventing the wheel here. It makes going after new clients fun because we can clone products we already have, and we can deliver new versions for a client within 24 hours. There is no development time involved, which really simplifies things. The ability to add products and give quick demos makes the sales side very simple.?


IDP also prefers the PrintBridge tracking system. It consists of one workflow that anybody can check at anytime. Responsibility can be delegated to specific employees, so it makes for a great management tool as well. eedback that I have received from our printing staff could not better. Prepress folks do not want additional processes. They have honed their skills over the years, and what makes them effective is rapid repeatability. When new processes are added to a print company, prepress people can be the first to scream. Training them took about 15 minutes, and everyone handled the first order perfectly. I know exactly where the jobs are at any given point in the process from the administrative dashboard? said Carp.


Other features IDP enjoys are the promotions tool, which allows internal staff to create an entire promotion in literally a few minutes. Users can redeem promotion codes on the frontend based on rules that IDP establishes for each program. The cloning features save quite a bit of time as well. Products and template designs can be replicated quickly and easily, so set up time is reduced significantly.


IDP continues to provide private and secure print portals, offering easy-to-edit branded collateral that can be ordered online 24/7/365. Best of all, this agency level service is now available at a price to suit the most frugal print buyers. Carp points out that building on a core set of products, we can roll out multiple portals in a short time, rebranding through Forix for a small percentage of the cost the major players are charging? This is just one aspect of the broad range of print services IDP offers to its clients.

To learn more about web to print software or Forix PrintBridge, visit www.forixprintbridge.com. Intelligent Data Printing of Portland, Oregon can be found at www.intelligentdataprinting.com.