Enterprise Crm – Its Evolution And Journey Over The Years

By Author: Dean Paul
Total Articles: 2
Comment this article

A customer centric philosophy that many organizations today are adopting – Enterprise CRM, has evolved over the years adding to it, multiple features, attributes and advantages, making it a complete wholesome solution for businesses to succeed and grow seamlessly and swiftly.

At the base, Customer Relationship Management (CRM) is a business strategy that assures you increased profitability and decreased cost with a remarkable gain in customer satisfaction, loyalty and advocacy. The major USP of Enterprise CRM solution lies in bringing together information from various data sources so that the organization has a holistic view of the customer. This surely increases up-sell and cross-sell opportunities and helps enterprises take best of decisions.

The Enterprise CRM that we are seeing today has progressed over the years with a strong background and multiple additions, modifications and alterations. Let us have a quick look at a brief history of this wonderful revolution.

A Look at the Yesteryears of Enterprise CRM

A Step wise Progression of Enterprise CRM Solutions

•Access to Personal Information

Personal ...
... Information was fundamentally the basic contact information of our customers maintained in our email address books, a move ahead of physical visiting cards to an electronic format. It contained just the simple information about the contacts.

•Sales Management Software for personal purpose

A step next, this type of software were meant for single desktops and laptops, which tracked sales opportunities apart from personal information. But the biggest flaw was it was not useful to top management to view the hierarchical information within and hence proved to be incomplete.

•Enterprise Sales Management Software

With technology running ahead, there were options for software for the entire enterprise, in which there would be a single top seeded view which would focus on details till the minute level with a large amount of transparency. This brought forth IT department to play an important role in generating revenue and increasing business. But, these software turned out expensive owing to the implementation cost.

•Enterprise CRM for everyone

Enterprise CRM came into focus when it was essentially required with an affordable cost. There started entry of vendors who focussed on middle sized segments, with customizable solutions that could reach the mass. This increased the popularity of this concept amongst businesses and then ruled the concept of Enterprise CRM.

•Mobility based Enterprise CRM

There is a whole news stream of CRM companies who have either newly ventured into this arena or reinvented themselves to fit to today’ technology needs. With mobility all around the globe, today’s vendors offer Enterprise CRM with mobility as a prime feather in the entire solution. Organizations today prefer framework based customized solutions, that fill the bill.

From Customer Record Maintenance to Complete Customer Engagement - A Transition

Until now, CRM has been showcasing a set of customer related functionalities like Sales, Marketing, Customer Support and Service, each of them having their own independent system of working and the interaction between all of them was always an unplanned job and quite tedious. Now, with the Enterprise CRM paving ways, the system of engagement has changed with technology putting in a lot of efforts to make it smoother and efficient. Times are changing, with sharp moves from a simple CRM to Enterprise Mobility CRM, from desktops / laptops to smart devices, from full service to self service and from relational databases to Big Data. The digital world has proven its supremacy and has very finely, entangled customer relationship management into its web surfacing into a comprehensive Enterprise CRM solution.

SPEC INDIA’s Enterprise CRM solution – “Renaissance”, encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels. Inclusive of dealers, it also possesses 3rd party legacy system integration.

Visit www.ecrmsolutions.co and request a FREE DEMO to know more about this product.

A Tech enthusiast, Business Development Manager for Software Development firm. A good listener and reader. Global Enterprise Web and Mobility, CRM and Sales Force Automation Consultant. Interested in New Web, Mobile App, Big DATA, BI technologies, Engaging with new people around the globe.