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Recommendations On Picking Website Design Companies
Whether you're just starting your company or you've been in business for several years, it's likely that you'll eventually have to invest in the services of a website design agency. This isn't a task for the faint of heart because while there are some phenomenal agencies out there, but there are also some really poor ones. Choosing the right one can put your company on the fast track to Internet success, but finding the wrong one can leave you with nothing to show for your time, money and frustrations.
The key to finding the right website design agency for your unique situation is doing your homework. There is much more to it than just looking for the lowest cost. By following these steps, you'll have a far better chance of finding a agency that is the best fit for you.
1. Look at their website. This may sound like a no-brainer, but many people skip it. If a website design agency doesn't have a website that really catches your attention and draws you in, chances are that they won't be able to design one for you. And don't fall for the "cobblers children" excuse. Any professional website design agency will take ...
... their own website very seriously.
2. Compare their prices. You're not necessarily looking for the lowest price however. If many of the firms that you talk to are in the $3,000 - $5,000 range, don't get excited when you find a firm that is offering to design your website for $700 - that lower price comes at a cost. As in any industry, you get what you pay for. Value is more important than price; decide what you can afford to invest in your online presence and then select the firm that provides the most value at a realistic price. For a ballpark figure, an investment between $2,000 - $5,000 should meet the needs of most businesses.
3. Research their history. Have they been in business for a few years? Have they been covered in any major business publications? How about testimonials? Every company will have a few unsatisfied clients, but what you're looking for is a trend. If several high-profile people have good things to say about them, that is a strong indication that they are a solid company. The same applies to positive coverage in the media.
4. Talk to their clients. Most reputable website design agency will happily give you the phone numbers of a few clients that you can call and ask about their experiences with the firm. You can also find clients from their portfolio. If they won't let you talk to any previous clients, that should be a huge red flag.
5. Look at their process from start to finish. Does it seem professional and structured or does it seem like they are throwing it together as they go? Most serious website design agencies will have a very structured process in place, starting by discussing your particular needs and situation. Many will send you a creative brief, which is basically an in-depth questionnaire that collects the information they will need to plan and design your website. They should also have contracts prepared that cover the terms of your project. More often than not, the more detailed and organized firms are the ones that will meet your needs most effectively.
6. Consider their size. If you run a Fortune 500 company, a two-man website design agency may not be able to meet your needs. On the other hand, if you run a start-up company and have a small budget, a larger website design agency may not be the right fit for you. The key is to select a firm that will be able to handle your project, but will still treat you as more than just a number.
What would your company accomplish with more results on the web? If you're ready to find out,visit Wildfire Marketing Group, one of the top web site design agencies right now!
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