What Are The Different Elements Of The Online Marketing?

By Author: Kelley Robbins
Total Articles: 14
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Online Marketing is a key component to any successful online business. More commonly known as Digital Marketing, it involves the many different methods which help to promote a business or website online. There are various elements to internet marketing, such as paid advertising, social media marketing, and e-newsletters. The main goal is to improve online visibility and increase website traffic from all the major search engines. So what are the main drivers, and how do they work?



Search Engine Optimisation



Search engine optimization (SEO) involves on-page and off-page strategies to increase the website’s visibility in search results. On-page activity includes;

the creation and implementation of metadata
a well-structured navigation system
URL and alt tag optimisation
content optimisation

Off-page techniques include content creation, blogging and link-building, to obtain quality backlinks to your website.



Pay Per Click (PPC)



PPC campaigns allow a website owner to promote ...
... their business in the sponsored advertisement sections of search engines. For each Ad Campaign, you can create different adverts using the same keywords, to see which is the better performer. Once this is identified, a greater percentage of the daily or monthly budget can be more appropriately apportioned. A budget can be set for how much you want to spend on each keyword. All major search engines have their own pay-per-click advertising programs e.g. The Google AdWords program, Yahoo’s Sponsored Search and Microsoft AdCenter.



Social Networking



Social networking isn’t just about posting content on social profiles – it’s about managing a brand’s image through social media websites. Whether that be Google Plus or Twitter, or Facebook or Pinterest, is dependent on the type of product or service on offer. Facebook business pages allows companies to connect more directly with clients; promote awareness; build anticipation of new products or services; and build relationships. Social Media Marketing allows your business exposure to go viral in short span of time.



Email Marketing



Email marketing involves database marketing, and can drive a healthy return on investment. With this form of digital marketing, strong relationships can be built with a relevant audience. It can also help you to understand your web traffic such as what types of content, products or services customers want. A considered email marketing strategy can drive customers to your website and convert this traffic into customers.



Blog Marketing



Blogging is one of the most powerful elements of online marketing. Blogging about business allows the writer to become an authority in their field, which engenders trust in the reader. It allows the reader to then make an informed decision about what they need, which can inevitably lead to them making a purchase, or hiring a company’s services.



It also gives better opportunity to be "crawled," or "reviewed", by all search engines on a regular basis. The more updates that are provided, the more relevance Google appoints to that website.



Do you want to improve your business’ website presence through online marketing?



We can help.



Five Rivers offers a variety of Digital Marketing solutions to meet your business needs. We have marketing experts to manage your online business image and convert leads into sales. To find out more about Digital Marketing, and what it can do for your business, visit www.fiverivers.net digital-marketing.



About Author:



This article is produced by Kelley Robbins, professional writer at Five Rivers to provide basic information about Online Marketing. For more information you can contact her.