How To Use Aso To Increase Your App Ranking In App Store

By Author: Richelle
Total Articles: 63
Comment this article

Do you always find that your app ranking isn’t good in app store? Do you want to change the situation? Do you want to know how to improve app store ranking? Do you want to increase mobile app downloads? Attention please, here is a good news for you. All the problems could be solved by app store optimization service.

As an app developer, you would be well aware that the App Store readily features its top apps, which it updates on a daily basis. These include free, paid and top grossing apps. App store search optimization is the process of getting your app closer to the top of the app store’s search results. ASO would just entail developing an amazing app that everyone will automatically want to download, but that’s not how it works. You’ll need to spend a little time understanding what impacts an app’s ranking and what steps you should to take to improve yours.

There are many adjustments you can make to your app to ensure it ranks well and shows up regularly. These adjustments are:App title, App keywords, App description, App icon, App screenshots and App updates. The title and keywords have the biggest ...
... impact on your aso services. Keywords with high traffic and a low to moderate number of apps will be best for your ASO.

It’s wise to make a strong impression on app users.While browsing through an app list, the first thing that sticks out is the title. A good title should tell a user everything they need to know about the app they’re looking at while staying true to the developer’s brand. If your title is intriguing enough, users will want to know more. Consider your app description the biggest chance to really sell your service. For that reason, it’s important to create a well-written, informative blurb about your app that lets users know why they should download it and how it will benefit them. Make sure to put the most valuable information right up front where it can’t be missed.

What’s more, you should know how to use keywords. Consider omitting the app name in favor of placing the key terms in the title. Ideally, your app name will contain the main keyword. Avoid overused words that provide little value. Any keywords you didn’t use for your title should be placed in the keyword field to attract even more traffic to your app. Do some detective work to figure out which words draw the most attention while remaining true to your brand. It can improve search engine ranking if you keep this in mind.

Besides that, you should optimize your images. You should avoid including your splash screen in your screenshots. The user wants to see what the app offers and looks like; your logo on a plain background tells them nothing. You can load your screenshots by relevancy. You can show the homepage and include shots of key tools and options.

You have to know what you can control and what things are out of your control. Users tend to pick apps that have been downloaded frequently and that have been positively reviewed. You obviously can’t control how many reviews your app gets or what rating a user gives it, but you can focus on improving your aso app store optimization as well as your app in general.