Digital Marketing Corporate Training In Bangalore

By Author: nidm
Total Articles: 2
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Digital Marketing Training in Bangalore Course Contents:-
Digital Marketing Basics
SEO (Search Engine Optimization)
SMO (Social Media Optimization)
PPC (Pay Per Click)
Reporting and Analysis Tools (Google Analytics, Adsense, Adwords, Webmasters)
Digital Marketing Contents :-

Digital Marketing

Introduction of Digital Marketing
Digital Marketing Concepts
Search Engines Basics
Digital Marketing

Introduction of Digital Marketing
Digital Marketing Concepts
Search Engines Basics
How Search Engine Works
Page rank
Website Architecture
Website Designing Basics
Domain, Hosting
Target Segmentation
Google Webmaster Tools
Search Engine Submission
Link Building
Case Study of White Hat SEO
Case Study of Black Hat SEO
Case Study of Grey Hat SEO
Google Sandbox Effect
Image Optimization
Introduction of PPC (Pay Per Click)
How PPC Works
PPC Campaign Design
Keywords Research
Traffic Estimator Tool
Ad Groups Setup
Budget, Billing, Reporting ...
... Techniques
Google Analytics Setup
Analytics Tracking Code Setup
o Role of Analytics in PPC

o Conversion Tracking

o Introduction of affiliate marketing

o The role of merchant & affiliate

o Creating the affiliate network

o Promoting the affiliate program

Introduction of affiliate marketing
The role of merchant & affiliate
Creating the affiliate network
Promoting the affiliate program

Google Analytics

o Local Search Optimization

o Latest Search Engine Algorithms

o Reputation Management

o Pay Per Click

o Mobile Marketing

o Email Marketing

Our pay per click training modules Includes
Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)
o Google +

o Blog Setup

o Blog Design

o Blogging Article Methods

o Blog Marketing

o Stumble Upon

o Tumblr

o Pinterest

o Blogging Article Methods

o Blog Marketing

o Google Adsense setup & integration

o Goggle Adsense Guidelines

Email marketing
collecting emails
Email marketing softwares
Collecting emails

o Email marketing

o Keyword optimization

o Analysis performance

creating Campaigns
Managing Client Accounts

Mobile Marketing
Mobile ads
types of mobile ads
QR codes

30+ tools
Course Materials
6months Student support
12 Live Projects
Search Engine Optimization
Onpage SEO & Offpage SEO
Meta Tags
Creating Sitemaps
Creating Robots file
Optimize SEO Content
Canonical Implementation
Keyword Research
Keyword Density
Google Webmaster Tools
Search Engine Submission
Link Building
Case Study of White Hat SEO
Case Study of Black Hat SEO
Case Study of Grey Hat SEO
Google Sandbox Effect
Image Optimization
SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content /Speed/Search
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI
Custom reportingCollecting emails

Introduction of Social Media Marketing

(facebook, Twitter, Stumble upon, Linked In, Pinterest,…)

o SMO with Search Engine Optimization

o Facebook Fan Page Creation

o Facebook Ads Segmentation

o Design fan page

o Image Size Dimensions

o Creating Groups

o Facebook Insights

o Tracking visitors

o Facebook Marketing Campaign

o Likes Generation

o Viral Marketing

o Facebook Ad

Creating Campaign
Budget, Billing, CPC, CPM, CTA
o Twitter Account creation

o Twitter Design

o How to tweet?

o Youtube Channel create

o Channel Design

o Video creation with slides

o Slide Video Creation & Optimization

Introduction to AdWords – Google Adwords

Getting Started with Ad Words – How to set up account etc.

Targeting – Search, Contextual or placement

Creation of Effective Campaigns and Ad groups

Creation of Banners using Display Builders

Writing Compelling Ad Copies—Do’s and Dont’s

Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques

Insertion of Google Conversion code and its importance in Effective Campaigning.

Costs and Billing

Tracking Ad Performance

Optimizing Cost per Click

Optimizing Ad Performance – Optimize Account & landing page

The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.

Google Analytics code study and Insertion

Google Analytics Report Study and Comprehension

Creating Multiple Report Types

Google Insights Study

Google Trends Study