App Search Visibility Is Very Important

By Author: Molly Mo
Total Articles: 63
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Every app developers want to create the most useful app or funnest app, but if people can not find your app, you will not get anywhere any many downloads, you won’t make as much money as you could be making. Keywords are one way that users can find your app. But you knew that already. What you may not realize is how much of a difference using the right keywords can make. That’s the reason why app store optimization is mach more important than before.

we will review why setting your app's keywords correctly is important, the dramatic effect proper keyword research can have on the number of times your app is downloaded and what you should be doing to stay on top of your keyword game. There are other ways that you can boost the number of people that see your app, such as knowing someone on the Apple featured team or incentivized downloads, but the number of people that find your app through organic search is one of the only things that is totally within your control.

How to increase your app traffic, maybe this is the question you have think for many times, here are some things you can do to give your app the ...
... best shot and being downloaded.

Check your app ranking daily
What people are searching for can change dramatically in a short period of time or shift gradually over time. By checking your keyword rankings daily, you can stay on top of current trends, see what your competitors are doing and maximize the visibility of your app store seo.

Use as many keywords as you can
In an interesting study that we did before, we found that apps that have 15-20 keywords get almost three times the number of downloads, compared to apps with less than five keywords. So you should use any many keywords as possible, this will be meaning for your aso services.

Find the right keyword balance
Selecting the right keywords is about finding the balance between using keywords that you can actually rank for and keywords that get enough traffic to make using them worthwhile.There is no use in ranking for an obscure keyword that nobody searching for. At the same time, there are keywords that are so competitive that you are better off targeting less popular keywords so can you actually rank for those keywords. Give your app the best possible chance of being found.

Weed out the bad keywords
Using as many keywords as you can doesn’t mean that you should set it and forget it. Taking out keywords that aren’t helping your cause will free up space for ones that will help you get noticed. Remember to remove keywords that don’t rank in the top 10 and keywords no one searching for. Although ranking in the top 10 for every one of your keywords should be your goal, it is not always possible from the beginning. So do the best you can and continually test new keywords to improve your App Store search rankings. The only exception to throwing out a keyword that your app does not rank well for or, is not getting any traffic, is if it is part of a keyword phrase that has good traffic and your app is ranking well for. Hope these will be useful for your app store optimization service, and can increase your app downloads.