Emails In Educational Sector

By Author: Varun John
Total Articles: 2
Comment this article

Educational institutions rarely ventured into email marketing in the earlier days. However with the increasing competition, universities and institutions have realized just how potent the email marketing channel is. For a futuristic sector like Education, email marketing is a nut they should not miss. Being personal and professional, emails can serve as a mode of one to one communication with the parents, guardians and prospects.
What makes email marketing so potent for the educational sector?
In the earlier days marketing was not attributed to the educational sector, but the increasing number of universities and educational institutions prompted such an action. Universities and institutions evolved into brands that serve to the minds and aspirations of students and professionals.
Statistically the educational sector receives the huge gross open rates coming second next to the e-commerce industry. It is useful in securing prospective candidate for its training programs and courses, building strong relationships with students, faculty and guardians and also helps promote collaborations between professional ...
... and student bodies.
Here’s a list of different ways email can be used by the educational sector:
1. Enrolment mailers: Everyone institution looks forward to enrolling the brightest, passionate and smartest minds to mould. Enrolment mailers are a great way to invite prospects to join the various programs and course you to offer. Just a brief description of the courses and a simple call to actions lets prospects realize their true passions and step into your institution for higher learning. You can also trigger notification mailers after completion of enrolment and alert about joining dates.

2. Newsletters: Newsletters can be useful to spread awareness about the various activities, achievements and triumphs of the institution. It keeps people up-to-date with various developments in the institution and can be sent to parents, local guardians, students and companies.

3. Call to Alumni: All institutions organize charity events, fund raisers and other reunions. You can send email invitations to alumni and also use them as a medium to get the alumni funnel back to the institutions.

4. Promotional Activities: The competition is fierce among top universities and institutions, but email campaigns can be very useful in promoting new courses, and training programs among the public. Building a strong name strengthens the brand image of each institution.

5. Collaborate with companies: An extremely potent way to use the email channel is by promoting collaboration between big companies and students. Projects, internship programs, even future employment opportunities can be initiated using email campaigns.

Now that you know the routes to drive your email campaigns, here are a few things you can have a look into. These will make your mailers a lot more interesting and worth-while.
1. Responsive Design – Currently close to 50% of all smartphone users fall in the age group 16-25. Do you really want to be known as the institution still sticking to old technology? Responsive design is an absolute pre-requisite for your campaigns.

2. Personalization – Content personalization act as wheels that keep the engagement rolling. Post-click personalization can contribute vital points highlighting interests of various individuals helping you craft future mailers. Distance education programs can be provided with recommendations based of previously attended programs.

3. Triggers –Mails can also be used to notify students about pending tuition fees, joining dates for additional programs, review and summary of attended courses and a whole lot more. The educational sector is quite an unchartered territory of email marketing but also has the greatest potential for growth.
It is time to get things running with less manual interventions. Move to email marketing and explore the potentials of company growth and brand image extentions.

Varun John is a content and social marketer for iCubes, an email marketing companies in india. He is always hunting for new ways for companies to engage with people using innovative technology, insightful data and intelligent marketing. He loves to spend time on his guitar, and is an avid reader of advertising techniques, human psychology and history.